Website traffic
How much traffic does zalando.it get?
14.2M
+13.16%MoMEstimated monthly visits
16.34M10.89M5.45M0
Global rank
2,577
Country rank · Italy
73
Category rank · Fashion and Apparel
2
Average visit duration
04:09
Pages per visit
6.97
Bounce rate
31.94%
Domain age
17 years
Search share
29.0%
Sources
Where does zalando.it's traffic come from?
- Direct32.9%
- Search29.0%
- Paid search14.8%
- Display ads6.6%
- Email5.8%
- Social5.7%
- Referrals4.2%
- Generative AI0.6%
- Other0.4%
Regions
Which countries visit zalando.it?
- Italy88.2%
- France2.1%
- Lithuania1.6%
- Germany1.1%
- Belgium0.7%
See how zalando.it compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to zalando.it?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- zalandoBRAND1.95M3.01M65%
- zalando donnaBRAND22.46K5.7K394%
- terranova13.15K92.66K14%
- zalando priveBRAND11.91K170.75K7%
- zalando uomoBRAND10.82K3.61K300%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does zalando.it show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 561.3 KiB
- Hosting
- AMAZON-02 · AS16509
- Email authentication
- SPF · DMARC none
- TLS
- TLSv1.3 · 181 days
Page and SEO
- Final URL
- https://www.zalando.it/
- Title
- Abbigliamento, scarpe e accessori alla moda | Scoprili su Zalando
- Description
- Scopri su Zalando tendenze e novità di abbigliamento e accessori da donna, uomo e bambini. Trova lo stile perfetto in pochi click. Reso facile e sempre gratuito
- Cross-origin redirect
- Yes
- Word count
- 464
- Internal / external links
- 107 / 17
- Canonical
- https://www.zalando.it/
- Language
- it-IT
- H1 / H2
- 0 / 14
- Images missing alt
- 17 / 25
- Hreflang
- it-ch · it-it
- Feed / Manifest / AMP
- Manifest
Technology and tracking3 technologies
- Technology clues
- Contentful · React · PayPal
- External script hosts
- mosaic01.ztat.net · js-de.sentry-cdn.com
- Social links
- tiktok.com · facebook.com · instagram.com · youtube.com
- Security headers
- 0 / 6
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · none
- MTA-STS / BIMI
- BIMI
- DKIM selectors
- Mail stack
- Google Workspace
- IPv6
- AAAA present
- Site verification TXT
- Adobe · Apple · DocuSign · Facebook · Google · Microsoft
- SOA
- ns-529.awsdns-02.net
- NS
- ns-1450.awsdns-53.org. · ns-2013.awsdns-59.co.uk. · ns-529.awsdns-02.net. · 1 more
- MX
- 1 aspmx.l.google.com. · 10 alt3.aspmx.l.google.com. · 10 alt4.aspmx.l.google.com. · 2 more
Hosting and networkAS16509
- A
- 3.164.121.115 · 3.164.121.108 · 3.164.121.29 · 3.164.121.93
- AAAA
- 2600:9000:2772:9a00:14:68:5500:93a1 · 2600:9000:2772:dc00:14:68:5500:93a1 · 2600:9000:2772:fe00:14:68:5500:93a1 · 2600:9000:2772:1e00:14:68:5500:93a1 · 4 more
- Hosting ASN
- AS16509 · 3.164.121.0/24
- Hosting organization
- AMAZON-02 - Amazon.com, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- server-3-164-121-115.nrt12.r.cloudfront.net
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- Amazon RSA 2048 M04
- Certificate remaining
- 181 days
- Certificate SAN
- DNS:zalando.com · DNS:zalando.ee · DNS:zalando.ch · DNS:zalando.com.tr · 16 more
robots and AI crawling8 disallowed
- Robots.txt
- 200
- Global Disallow /
- No
- AI explicitly disallowed
- 8
- AI explicitly allowed
- 8
- Disallow examples
- GPTBot · ClaudeBot · Google-Extended · Bytespider · CCBot · Amazonbot · meta-externalagent · Applebot-Extended
Well-known public paths1 hits
- Present / checked
- 1 / 5
- /.well-known/security.txt
- Present · 175 B
- security summary
- Contact: https://corporate.zalando.com/en/about-us/report-vulnerability · Expires: 2026-06-01T16:00:00.000Z · Preferred-Languages: en
Website information
When was zalando.it registered?
- Domain
- zalando.it
- Registration status
- Domain registered
- Registered
- 2009-12-11
- Domain age
- 17 years
- Registry status
- clientDeleteProhibited
Similar sites
What sites are similar to zalando.it?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.