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zalando.es

zalando.es had about 9.83M visits in September 2026, down 3.49% from August; the top source is direct.

Zapatos, ropa y accesorios online | La mejor selección en Zalando

Traffic

9.83M

-3.49%MoMEstimated monthly visits
78911M7.33M3.67M0
Global rank

4,134

Country rank · Spain

100

Category rank · Fashion and Apparel

4

Average visit duration

03:21

Pages per visit

6.13

Bounce rate

35.10%

Search share

27.5%

Traffic sources

  • Direct
    32.9%
  • Search
    27.5%
  • Paid search
    12.7%
  • Display ads
    7.3%
  • Social
    7.1%
  • Email
    6.7%
  • Referrals
    4.8%
  • Generative AI
    0.8%
  • Other
    0.2%

Regions

  • Spain
    86.6%
  • France
    2.2%
  • Germany
    1.3%
  • Netherlands
    0.8%
  • Belgium
    0.7%

See how zalando.es compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. zalandoBRAND801.08K3.01M27%
  2. zalando españaBRAND11.79K2.21K534%
  3. zalando priveBRAND11.3K170.75K7%
  4. zalando mujerBRAND10.24K1.07K957%
  5. yoga mat online7.12K1.83M0%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

  • HTTP 200
  • Email authentication
  • Hosting ASN
HTTP
200
Page size
568.7 KiB
Hosting
AMAZON-02 · AS16509
Email authentication
SPF · DMARC none
TLS
TLSv1.3 · 179 days
Page and SEO
Title
Zapatos, ropa y accesorios online | La mejor selección en Zalando
Description
Envío rápido y devolución gratuita | Descubre las últimas tendencias en ropa, calzado y complementos para mujer, hombre y niño en Zalando
Cross-origin redirect
Yes
Word count
535
Internal / external links
135 / 16
Canonical
https://www.zalando.es/
Language
es-ES
H1 / H2
0 / 14
Images missing alt
13 / 21
Hreflang
es-es
Feed / Manifest / AMP
Manifest
Technology and tracking3 technologies
Technology clues
Contentful · React · PayPal
External script hosts
mosaic01.ztat.net · js-de.sentry-cdn.com
Social links
facebook.com · instagram.com · tiktok.com
Security headers
0 / 6
Email and DNS securitySet
SPF
Set
DMARC
Set · none
MTA-STS / BIMI
BIMI
DKIM selectors
google
Mail stack
Google Workspace
IPv6
AAAA present
Site verification TXT
Apple · DocuSign · Facebook · Google · Microsoft
SOA
ns-761.awsdns-31.net
NS
ns-1148.awsdns-15.org. · ns-1864.awsdns-41.co.uk. · ns-508.awsdns-63.com. · 1 more
MX
1 aspmx.l.google.com. · 10 alt3.aspmx.l.google.com. · 10 alt4.aspmx.l.google.com. · 2 more
Hosting and networkAS16509
A
3.164.121.29 · 3.164.121.93 · 3.164.121.115 · 3.164.121.108
AAAA
2600:9000:2772:e00:14:68:5500:93a1 · 2600:9000:2772:2a00:14:68:5500:93a1 · 2600:9000:2772:a00:14:68:5500:93a1 · 2600:9000:2772:8200:14:68:5500:93a1 · 4 more
Hosting ASN
AS16509 · 3.164.121.0/24
Hosting organization
AMAZON-02 - Amazon.com, Inc.
Hosting country
US
BGP announcement
Yes
Reverse DNS
server-3-164-121-29.nrt12.r.cloudfront.net
TLS
TLSv1.3 · Verified
Certificate issuer
Amazon RSA 2048 M04
Certificate remaining
179 days
Certificate SAN
DNS:zalando.com · DNS:zalando.ee · DNS:zalando.ch · DNS:zalando.com.tr · 16 more
robots and AI crawling8 disallowed
Robots.txt
200
Global Disallow /
No
AI explicitly disallowed
8
AI explicitly allowed
8
Disallow examples
GPTBot · ClaudeBot · Google-Extended · Bytespider · CCBot · Amazonbot · meta-externalagent · Applebot-Extended
Well-known public paths1 hits
Present / checked
1 / 5
/.well-known/security.txt
Present · 175 B
security summary
Contact: https://corporate.zalando.com/en/about-us/report-vulnerability · Expires: 2026-06-01T16:00:00.000Z · Preferred-Languages: en

Website information

Domain
zalando.es
Registration status
Registration status unconfirmed

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What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.
Data notes →How estimates are produced →Website traffic sources →Claim, correct or hide this report →