Website traffic
How much traffic does zalando.de get?
33.61M
+2.23%MoMEstimated monthly visits
36.3M24.2M12.1M0
Global rank
921
Country rank · Germany
45
Category rank · Fashion and Apparel
1
Average visit duration
04:04
Pages per visit
7.60
Bounce rate
32.05%
Search share
28.2%
Sources
Where does zalando.de's traffic come from?
- Direct40.5%
- Search28.2%
- Paid search7.3%
- Social6.1%
- Referrals6.0%
- Display ads5.5%
- Email5.0%
- Other0.9%
- Generative AI0.6%
Regions
Which countries visit zalando.de?
- Germany84.4%
- France1.1%
- Lithuania0.9%
- Netherlands0.9%
- Spain0.9%
See how zalando.de compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to zalando.de?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- zalandoBRAND1.94M3.01M65%
- winter jacket sale425.22K1.77M24%
- kids toys sale152.69K1.71M9%
- clearance sale online53.68K1.8M3%
- zalando deBRAND23.85K7.9K302%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does zalando.de show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 558.7 KiB
- Hosting
- AMAZON-02 · AS16509
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 181 days
Page and SEO
- Final URL
- https://en.zalando.de/?_rfl=de
- Title
- Shop Shoes, Fashion & Accessories Online | Zalando
- Description
- Shop the latest fashion & shoes online | Free delivery* & returns on most of the orders | Over 1,900 Brands – new products every day!
- Cross-origin redirect
- Yes
- Word count
- 444
- Internal / external links
- 105 / 14
- Canonical
- https://en.zalando.de/
- Language
- en-GB
- H1 / H2
- 0 / 13
- Images missing alt
- 15 / 23
- Hreflang
- en-de · en-gb · en-ie
- Feed / Manifest / AMP
- Manifest
Technology and tracking3 technologies
- Technology clues
- Contentful · React · PayPal
- External script hosts
- mosaic01.ztat.net · js-de.sentry-cdn.com
- Social links
- facebook.com · instagram.com · tiktok.com
- Security headers
- 0 / 6
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- MTA-STS / BIMI
- BIMI
- DKIM selectors
- Mail stack
- Google Workspace
- IPv6
- AAAA present
- Site verification TXT
- Adobe · Apple · Atlassian · DocuSign · Facebook · Google · 1 more
- SOA
- ns-1553.awsdns-02.co.uk
- NS
- ns-1377.awsdns-44.org. · ns-1553.awsdns-02.co.uk. · ns-258.awsdns-32.com. · 1 more
- MX
- 1 smtp.google.com. · 10 alt3.aspmx.l.google.com. · 10 alt4.aspmx.l.google.com. · 3 more
Hosting and networkAS16509
- A
- 3.164.121.29 · 3.164.121.93 · 3.164.121.115 · 3.164.121.108
- AAAA
- 2600:9000:2772:800:14:68:5500:93a1 · 2600:9000:2772:1800:14:68:5500:93a1 · 2600:9000:2772:4400:14:68:5500:93a1 · 2600:9000:2772:5800:14:68:5500:93a1 · 4 more
- Hosting ASN
- AS16509 · 3.164.121.0/24
- Hosting organization
- AMAZON-02 - Amazon.com, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- server-3-164-121-29.nrt12.r.cloudfront.net
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- Amazon RSA 2048 M04
- Certificate remaining
- 181 days
- Certificate SAN
- DNS:zalando.com · DNS:zalando.ee · DNS:zalando.ch · DNS:zalando.com.tr · 16 more
robots and AI crawling8 disallowed
- Robots.txt
- 200
- Global Disallow /
- No
- AI explicitly disallowed
- 8
- AI explicitly allowed
- 8
- Disallow examples
- GPTBot · ClaudeBot · Google-Extended · Bytespider · CCBot · Amazonbot · meta-externalagent · Applebot-Extended
Well-known public paths2 hits
- Present / checked
- 2 / 5
- /.well-known/security.txt
- Present · 175 B
- /llms.txt
- Present · 6.8 KiB
- llms summary
- > Zalando's English website (en.zalando.de) is a major European fashion e-commerce platform offering clothing, shoes, accessories, and beauty products for men, women, and children
- security summary
- Contact: https://corporate.zalando.com/en/about-us/report-vulnerability · Expires: 2026-06-01T16:00:00.000Z · Preferred-Languages: en
Website information
- Domain
- zalando.de
- Registration status
- Domain registered
- Registry status
- active
Similar sites
What sites are similar to zalando.de?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.