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wi.gov

wi.gov had about 5.08M visits in September 2026, down 8.55% from August; the top source is direct.

SearchResults

Website traffic

How much traffic does wi.gov get?

5.08M

-8.55%MoMEstimated monthly visits
7896M4M2M0
Global rank

7,512

Country rank · United States

1,525

Category rank · Government

31

Average visit duration

05:21

Pages per visit

7.28

Bounce rate

29.27%

Domain age

26 years

Search share

32.6%

Sources

Where does wi.gov's traffic come from?

  • Direct
    48.2%
  • Search
    32.6%
  • Referrals
    11.2%
  • Email
    4.5%
  • Social
    2.6%
  • Generative AI
    0.6%
  • Display ads
    0.3%
  • Paid search
    0.1%
  • Other
    0.0%

Regions

Which countries visit wi.gov?

  • United States
    96.4%
  • Germany
    0.3%
  • Canada
    0.2%
  • India
    0.2%
  • Mexico
    0.2%

See how wi.gov compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

What keywords send traffic to wi.gov?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. wisconsin department of revenue24.11K11.26K214%
  2. access wisconsin11K4.95K222%
  3. go wild5.51K6.2K89%
  4. wi dnr go wild4.89K2.16K226%
  5. go wild wisconsin4.66K1.88K248%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

What does wi.gov show publicly?

Partially available
  • Email authentication
  • Hosting ASN
Hosting
STATE-OF-WISCONSIN-AS1 · AS3136
Email authentication
SPF · DMARC none
Email and DNS securitySet
SPF
Set
DMARC
Set · none
DKIM selectors
Not found
IPv6
No AAAA
Site verification TXT
Google · Microsoft
SOA
bigred.state.wi.us
NS
bigred5.wi.gov. · bigred.state.wi.us. · bigred3.wi.gov.
MX
10 smtp.wi.gov.
Hosting and networkAS3136
A
165.189.150.147 · 165.189.241.136
Hosting ASN
AS3136 · 165.189.128.0/18
Hosting organization
STATE-OF-WISCONSIN-AS1 - State of WI Dept. of Administration
Hosting country
US
BGP announcement
Yes

Website information

When was wi.gov registered?

Domain
wi.gov
Registration status
Domain registered
Registered
2000-09-22
Registrar
get.gov
Expires
2027-09-02
Domain age
26 years
DNSSEC
No
Registry status
server transfer prohibited

Similar sites

What sites are similar to wi.gov?

Website reports in the same category, with nearby monthly visits.

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.
Data notes →How estimates are produced →Website traffic sources →Claim, correct or hide this report →