Website traffic
How much traffic does nationalarchives.gov.uk get?
1.54M
+3.80%MoMEstimated monthly visits
1.66M1.11M553.43K0
Global rank
32,208
Country rank · United Kingdom
2,323
Category rank · Government
32
Average visit duration
02:08
Pages per visit
3.71
Bounce rate
52.75%
Domain age
24 years
Search share
44.3%
Sources
Where does nationalarchives.gov.uk's traffic come from?
- Search44.3%
- Direct38.2%
- Referrals11.3%
- Generative AI2.4%
- Social2.1%
- Email1.4%
- Paid search0.2%
- Display ads0.0%
- Other0.0%
Regions
Which countries visit nationalarchives.gov.uk?
- United Kingdom43.5%
- United States22.6%
- Australia4.3%
- Germany2.3%
- Canada2.2%
See how nationalarchives.gov.uk compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to nationalarchives.gov.uk?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- national archivesBRAND6.83K29.91K23%
- the national archivesBRAND5.89K5.72K103%
- roman numerals2.73K236.13K1%
- national archives discoveryBRAND2.48K1.3K191%
- magna carta2.46K153.5K2%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
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What does nationalarchives.gov.uk show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 51.4 KiB
- Hosting
- AMAZON-02 · AS16509
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 192 days
Page and SEOSchema 7
- Final URL
- https://www.nationalarchives.gov.uk/
- Title
- Welcome to The National Archives
- Description
- Explore 1,000 years of history with the official national archive of the UK Government.
- Cross-origin redirect
- Yes
- Word count
- 490
- Internal / external links
- 39 / 11
- Canonical
- https://www.nationalarchives.gov.uk/
- Language
- en
- H1 / H2
- 1 / 13
- Images missing alt
- 1 / 7
- Schema
- AdministrativeArea · GovernmentOrganization · ImageObject · Organization · PostalAddress · WebPage · 1 more
- OG / Twitter
- OG · Twitter
- OG locale
- en_GB
Technology and tracking
- Social links
- twitter.com · youtube.com · facebook.com · instagram.com
- Server
- nginx
- Security headers
- 4 / 6
- HSTS / CSP
- HSTS · CSP
- Alt-Svc
- Set
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- MTA-STS / BIMI
- MTA-STS
- DKIM selectors
- selector1 · selector2
- Mail stack
- Microsoft 365
- IPv6
- No AAAA
- CAA issuers
- amazonaws.com · digicert.com · globalsign.com · letsencrypt.org · 1 more
- Site verification TXT
- Atlassian · Google · Microsoft
- SOA
- ns-1869.awsdns-41.co.uk
- NS
- ns-1370.awsdns-43.org. · ns-1869.awsdns-41.co.uk. · ns-193.awsdns-24.com. · 1 more
- MX
- 0 nationalarchives-gov-uk.mail.protection.outlook.com.
Hosting and networkAS16509
- A
- 3.166.228.86 · 3.166.228.18 · 3.166.228.81 · 3.166.228.127
- Hosting ASN
- AS16509 · 3.166.224.0/21
- Hosting organization
- AMAZON-02 - Amazon.com, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- server-3-166-228-86.nrt20.r.cloudfront.net
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- Amazon RSA 2048 M04
- Certificate remaining
- 192 days
- Certificate SAN
- DNS:nationalarchives.gov.uk
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- Index · 3
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 0
Well-known public paths1 hits
- Present / checked
- 1 / 5
- /.well-known/security.txt
- Present · 307 B
- security summary
- Contact: https://hackerone.com/9d458421-1a73-4abd-bc02-fa5fc4d76325/embedded_submissions/new · Preferred-Languages: en · Canonical: https://www.nationalarchives.gov.uk/.well-known/
Website information
When was nationalarchives.gov.uk registered?
- Domain
- nationalarchives.gov.uk
- Registration status
- Domain registered
- Registered
- 2002-12-12
- Registrar
- Wavenet Limited
- Expires
- 2027-12-12
- Domain age
- 24 years
- DNSSEC
- No
- Registry status
- server update prohibited · server delete prohibited
Similar sites
What sites are similar to nationalarchives.gov.uk?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.