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whsmith.co.uk

whsmith.co.uk had about 77.39K visits in September 2026, down 11.63% from August; the top source is search.

books, stationery, gifts and much more | whsmith

Traffic

77.39K

-11.63%MoMEstimated monthly visits
789114.4K76.26K38.13K0
Global rank

530,476

Country rank · United Kingdom

31,434

Category rank · E-commerce and Shopping

486

Average visit duration

00:19

Pages per visit

1.52

Bounce rate

55.62%

Domain age

31 years

Search share

31.9%

Traffic sources

  • Search
    31.9%
  • Direct
    19.5%
  • Referrals
    18.9%
  • Display ads
    11.4%
  • Paid search
    6.8%
  • Social
    3.4%
  • Other
    3.4%
  • Email
    3.0%
  • Generative AI
    1.7%

Regions

  • United Kingdom
    43.9%
  • United States
    12.6%
  • Vietnam
    4.3%
  • Germany
    3.9%
  • Ireland
    3.6%

See how whsmith.co.uk compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. whsmith near meBRAND4301.81K24%
  2. taylor swift uk2602.93K9%
  3. wh smithsBRAND2502.95K9%
  4. whsmith onlineBRAND22043051%
  5. uk190490.75K0%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

Partially available
  • Email authentication
  • Hosting ASN
Hosting
CSC · AS19574
Email authentication
SPF · DMARC quarantine
Email and DNS securitySet
SPF
Set
DMARC
Set · quarantine
DKIM selectors
selector2
Mail stack
Microsoft 365
IPv6
No AAAA
Site verification TXT
Apple · Atlassian · Google · Microsoft
SOA
ns1.netnames.net
NS
ns1.netnames.net. · ns2.netnames.net. · ns5.netnames.net. · 1 more
MX
0 whsmith-co-uk.mail.protection.outlook.com.
Hosting and networkAS19574
A
165.160.13.20 · 165.160.15.20
Hosting ASN
AS19574 · 165.160.13.0/24
Hosting organization
CSC - Corporation Service Company
Hosting country
US
BGP announcement
Yes

Website information

Domain
whsmith.co.uk
Registration status
Domain registered
Registered
1995-09-23
Registrar
CSC Corporate Domains, Inc
Expires
2027-09-23
Domain age
31 years
DNSSEC
No
Registry status
client transfer prohibited

Similar sites

Website reports in the same category, with nearby monthly visits.

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.
Data notes →How estimates are produced →Website traffic sources →Claim, correct or hide this report →