Traffic
6.05M
-2.86%MoMEstimated monthly visits
6.93M4.62M2.31M0
Global rank
7,265
Country rank · United Kingdom
245
Category rank · Groceries
7
Average visit duration
03:36
Pages per visit
5.44
Bounce rate
48.68%
Domain age
28 years
Search share
38.4%
Traffic sources
- Search38.4%
- Direct34.3%
- Paid search9.8%
- Email5.5%
- Referrals5.2%
- Display ads2.9%
- Social2.6%
- Other1.0%
- Generative AI0.4%
Regions
- United Kingdom91.6%
- United States1.6%
- Germany0.8%
- Singapore0.5%
- France0.3%
See how waitrose.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- waitroseBRAND195.87K154.48K127%
- waitrose onlineBRAND27.5K22.61K122%
- air fryer recipes13.27K1.81M1%
- waitrose near meBRAND4.44K3.13K142%
- waitrose recipesBRAND3.11K1.76K177%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
Unlock ProSite profile
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 2.0 MiB
- Hosting
- AKAMAI-AS · AS16625
- Email authentication
- DMARC quarantine
- TLS
- TLSv1.3 · 42 days
Page and SEO
- Final URL
- https://www.waitrose.com/
- Title
- Waitrose & Partners | Food | Drink | Recipes
- Description
- Welcome to Waitrose & Partners online store. Browse quality groceries, inspiring recipes and local store information. Picked, packed & delivered with care.
- Cross-origin redirect
- Yes
- Word count
- 1,940
- Internal / external links
- 422 / 28
- Canonical
- https://www.waitrose.com/
- Language
- en-GB
- H1 / H2
- 0 / 12
- Images missing alt
- 0 / 76
- OG / Twitter
- OG
- OG locale
- en_US
Technology and tracking1 technologies
- Technology clues
- Bot protection
- External script hosts
- tags.pw.adn.cloud
- Social links
- facebook.com · x.com · youtube.com · instagram.com
- Security headers
- 0 / 6
Email and DNS securitySet
- SPF
- Not found
- DMARC
- Set · quarantine
- DKIM selectors
- Not found
- IPv6
- No AAAA
- CAA issuers
- digicert.com · amazon.com · letsencrypt.org · pki.goog
- Site verification TXT
- Adobe · Apple · Google · Stripe
- SOA
- a1-162.akam.net
- NS
- a28-66.akam.net. · a1-162.akam.net. · a24-65.akam.net. · 3 more
Hosting and networkAS16625
- A
- 23.51.139.83
- Hosting ASN
- AS16625 · 23.51.128.0/20
- Hosting organization
- AKAMAI-AS - Akamai Technologies, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- a23-51-139-83.deploy.static.akamaitechnologies.com
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- DigiCert Global G2 TLS RSA SHA256 2020 CA1
- Certificate remaining
- 42 days
- Certificate SAN
- DNS:waitrose.com · DNS:api.ecom.waitrose.com · DNS:auth-worker.waitrose.com · DNS:auth.waitrose.com · 3 more
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 16
Well-known public paths1 hits
- Present / checked
- 1 / 1
- /.well-known/security.txt
- Present · 102 B
- security summary
- Contact: https://hackerone.com/waitrose · Preferred-Languages: en · Policy: https://hackerone.com/waitrose
Website information
- Domain
- waitrose.com
- Registration status
- Domain registered
- Registered
- 1999-02-22
- Registrar
- Ascio Technologies, Inc. Danmark - Filial af Ascio technologies, Inc. USA
- Expires
- 2027-02-22
- Domain age
- 28 years
- DNSSEC
- No
- Registry status
- client delete prohibited · client transfer prohibited
Similar sites
Website reports in the same category, with nearby monthly visits.
Compare traffic →What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.