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viking.com

viking.com had about 1.71M visits in September 2026, down 16.62% from August; the top source is direct.

River, Ocean, & Expedition Cruises Around the World | Viking®

Traffic

1.71M

-16.62%MoMEstimated monthly visits
7892.36M1.57M786.63K0
Global rank

22,701

Country rank · United States

5,048

Category rank · Business and Consumer Services

11

Average visit duration

07:21

Pages per visit

7.06

Bounce rate

30.69%

Domain age

33 years

Search share

10.8%

Traffic sources

  • Direct
    39.9%
  • Referrals
    20.8%
  • Display ads
    13.5%
  • Email
    12.8%
  • Search
    10.8%
  • Social
    1.3%
  • Paid search
    0.6%
  • Generative AI
    0.2%
  • Other
    0.0%

Regions

  • United States
    88.4%
  • Canada
    5.6%
  • Australia
    2.0%
  • United Kingdom
    2.0%
  • Switzerland
    0.9%

See how viking.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. myvikingjourneyBRAND18.39K17.18K107%
  2. my viking journey loginBRAND5K5.59K89%
  3. myvikingjourney comBRAND2.68K2.86K94%
  4. myvikingjourney loginBRAND2.43K2.72K89%
  5. my viking journeyBRAND2.28K5.02K45%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

  • HTTP 200
  • Email authentication
  • Hosting ASN
HTTP
200
Page size
76.9 KiB
Hosting
AMAZON-02 · AS16509
Email authentication
SPF · DMARC quarantine
TLS
TLSv1.3 · 141 days
Page and SEOSchema 3
Title
River, Ocean, & Expedition Cruises Around the World | Viking®
Description
We invented modern river cruising, reinvented ocean cruises & now are perfecting expedition cruises. Explore the world in comfort with Viking.
Cross-origin redirect
Yes
Word count
485
Internal / external links
8 / 39
Canonical
https://www.viking.com/
Language
en
H1 / H2
1 / 10
Images missing alt
10 / 20
Schema
Audience · Country · WebSite
OG / Twitter
OG
OG locale
en_US
Technology and tracking3 technologies
Technology clues
Bootstrap · jQuery · React
External script hosts
player.vimeo.com · assets.adobedtm.com
Social links
facebook.com · instagram.com · youtube.com
Server
CloudFront
Security headers
4 / 6
HSTS / CSP
HSTS
Cookie
9(Secure 9)
Email and DNS securitySet
SPF
Set
DMARC
Set · quarantine
DKIM selectors
selector1 · selector2 · s1 · s2
Mail stack
Mimecast
IPv6
No AAAA
Site verification TXT
Apple · Atlassian · DocuSign · Facebook · Google · Microsoft
SOA
ns-1684.awsdns-18.co.uk
NS
ns-1189.awsdns-20.org. · ns-1684.awsdns-18.co.uk. · ns-23.awsdns-02.com. · 1 more
MX
10 us-smtp-inbound-1.mimecast.com. · 20 us-smtp-inbound-2.mimecast.com.
Hosting and networkAS16509
A
3.164.143.100 · 3.164.143.56 · 3.164.143.71 · 3.164.143.27
Hosting ASN
AS16509 · 3.164.140.0/22
Hosting organization
AMAZON-02 - Amazon.com, Inc.
Hosting country
US
BGP announcement
Yes
Reverse DNS
server-3-164-143-100.nrt20.r.cloudfront.net
TLS
TLSv1.3 · Verified
Certificate issuer
Amazon RSA 2048 M01
Certificate remaining
141 days
Certificate SAN
DNS:viking.com · DNS:*.viking.com
robots and AI crawlingHTTP 200
Robots.txt
200
Global Disallow /
No
Sitemap
URL set · 1,378
AI explicitly disallowed
0
AI explicitly allowed
16
Well-known public paths1 hits
Present / checked
1 / 1
/llms.txt
Present · 12.4 KiB
llms summary
> Viking is the world's leading small ship cruise line, offering river, ocean, and expedition cruises to destinations across all seven continents. Founded in 1997 by Torstein Hagen

Website information

Domain
viking.com
Registration status
Domain registered
Registered
1994-03-24
Registrar
CSC Corporate Domains, Inc.
Expires
2027-03-25
Domain age
33 years
DNSSEC
No
Registry status
client transfer prohibited

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What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.