Website traffic
How much traffic does varley.com get?
483.63K
+2.92%MoMEstimated monthly visits
638.93K425.96K212.98K0
Global rank
65,319
Country rank · United States
18,567
Category rank · Fashion and Apparel
666
Average visit duration
01:14
Pages per visit
7.45
Bounce rate
51.71%
Domain age
28 years
Search share
19.8%
Sources
Where does varley.com's traffic come from?
- Search19.8%
- Direct19.2%
- Paid search19.1%
- Social12.9%
- Email8.6%
- Other8.6%
- Referrals6.4%
- Display ads4.8%
- Generative AI0.7%
Regions
Which countries visit varley.com?
- United States79.7%
- United Kingdom11.2%
- Germany1.9%
- France0.9%
- Australia0.9%
See how varley.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to varley.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- varleyBRAND34.66K22.99K151%
- athleta4.61K146.98K3%
- varley clothingBRAND3.08K2.42K127%
- streetwear discounts online1.33K60.7K2%
- coats67018.73K4%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
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What does varley.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 261.6 KiB
- Hosting
- CLOUDFLARENET · AS13335
- Email authentication
- SPF · DMARC none
- TLS
- TLSv1.3 · 76 days
Page and SEOSchema 6
- Final URL
- https://www.varley.com/
- Title
- Varley Official Online Store | Varley US
- Description
- Varley is a fashion brand rooted in movement, offering an elevated everyday wardrobe for the modern woman. Shop the latest contemporary and active collections now.
- Cross-origin redirect
- Yes
- Word count
- 255
- Internal / external links
- 38 / 3
- Canonical
- https://www.varley.com/
- Language
- en-us
- H1 / H2
- 2 / 0
- Images missing alt
- 0 / 18
- Schema
- EntryPoint · ImageObject · Organization · SearchAction · VideoObject · WebSite
- Hreflang
- en-gb · en · en-us · x-default
- OG / Twitter
- OG
Technology and tracking1 tracking
- Technology clues
- Shopify · Sanity · React · Bot protection · Cloudflare
- Tracking clues
- Google Tag Manager
- External script hosts
- s.pandect.es · static.klaviyo.com · cdn-widgetsrepository.yotpo.com
- Social links
- facebook.com · instagram.com
- Server
- cloudflare
- Security headers
- 5 / 6
- HSTS / CSP
- HSTS
- Alt-Svc
- Set
- Cookie
- 3（Secure 3）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · none
- DKIM selectors
- selector1
- Mail stack
- Microsoft 365
- IPv6
- No AAAA
- Site verification TXT
- Apple · Google · Microsoft
- SOA
- eva.ns.cloudflare.com
- NS
- eva.ns.cloudflare.com. · kellen.ns.cloudflare.com.
- MX
- 1 varley-com.mail.protection.outlook.com.
Hosting and networkAS13335
- A
- 23.227.38.32
- Hosting ASN
- AS13335 · 23.227.38.0/23
- Hosting organization
- CLOUDFLARENET - Cloudflare, Inc.
- Hosting country
- CA
- BGP announcement
- Yes
- Reverse DNS
- myshopify.com
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- YE1
- Certificate remaining
- 76 days
- Certificate SAN
- DNS:varley.com
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 0
Well-known public paths1 hits
- Present / checked
- 1 / 5
- /llms.txt
- Present · 3.4 KiB
- llms summary
- > Contemporary fashion brand founded in 2014 by husband-and-wife team Lara and Ben Mead, offering premium knitwear, outerwear, everyday essentials, and signature activewear for how
Website information
When was varley.com registered?
- Domain
- varley.com
- Registration status
- Domain registered
- Registered
- 1998-09-26
- Registrar
- 123-Reg Limited
- Expires
- 2032-09-25
- Domain age
- 28 years
- DNSSEC
- No
- Registry status
- active
Similar sites
What sites are similar to varley.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.