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vans.com

vans.com had about 12.18M visits in September 2026, down 20.18% from August; the top source is direct.

Vans®. Off the Wall Since '66. Vans.com

Website traffic

How much traffic does vans.com get?

12.18M

-20.18%MoMEstimated monthly visits
78916.48M10.99M5.49M0
Global rank

3,583

Country rank · United States

1,049

Category rank · Fashion and Apparel

58

Average visit duration

02:44

Pages per visit

5.06

Bounce rate

47.91%

Domain age

29 years

Search share

26.1%

Sources

Where does vans.com's traffic come from?

  • Direct
    26.7%
  • Search
    26.1%
  • Paid search
    16.7%
  • Email
    8.0%
  • Social
    7.7%
  • Referrals
    6.1%
  • Display ads
    5.5%
  • Other
    3.0%
  • Generative AI
    0.3%

Regions

Which countries visit vans.com?

  • United States
    59.6%
  • United Kingdom
    5.9%
  • Canada
    4.9%
  • Germany
    4.8%
  • France
    3.0%

See how vans.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

What keywords send traffic to vans.com?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. vansBRAND646.23K704.62K92%
  2. vans shoesBRAND35.77K34.61K103%
  3. vans loafersBRAND19.69K14.29K138%
  4. va s16.76K16.52K102%
  5. vand15.13K6.65K228%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

Full keyword rankings are a Pro feature

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Baidu rank

Site profile

What does vans.com show publicly?

Partially available
  • Email authentication
  • Hosting ASN
Hosting
AKAMAI-AS · AS16625
Email authentication
SPF · DMARC reject
TLS
TLSv1.2 · 103 days
Email and DNS securitySet
SPF
Set
DMARC
Set · reject
DKIM selectors
selector1 · s1 · s2 · dkim
Mail stack
Microsoft 365
IPv6
No AAAA
Site verification TXT
Apple · Google · Microsoft
SOA
ns1.vfc.com
NS
a1-250.akam.net. · a13-67.akam.net. · a2-65.akam.net. · 3 more
MX
10 vans-com.mail.protection.outlook.com.
Hosting and networkAS16625
A
23.59.8.59
Hosting ASN
AS16625 · 23.59.0.0/20
Hosting organization
AKAMAI-AS - Akamai Technologies, Inc.
Hosting country
US
BGP announcement
Yes
Reverse DNS
a23-59-8-59.deploy.static.akamaitechnologies.com
TLS
TLSv1.2 · Verified
Certificate issuer
GeoTrust TLS RSA CA G1
Certificate remaining
103 days
Certificate SAN
DNS:vans.com · DNS:customs-dev.vans.co.kr · DNS:customs-dev.vans.com.cn · DNS:customs-int.vans.co.kr · 16 more
robots and AI crawlingHTTP 404
Robots.txt
404
Well-known public paths
Present / checked
0 / 5

Website information

When was vans.com registered?

Domain
vans.com
Registration status
Domain registered
Registered
1997-12-30
Registrar
MarkMonitor Inc.
Expires
2026-12-29
Domain age
29 years
DNSSEC
No
Registry status
client delete prohibited · client transfer prohibited · client update prohibited · server delete prohibited

Similar sites

What sites are similar to vans.com?

Website reports in the same category, with nearby monthly visits.

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.
Data notes →How estimates are produced →Website traffic sources →Claim, correct or hide this report →