Website traffic
How much traffic does underarmour.com get?
6.13M
-6.78%MoMEstimated monthly visits
9.26M6.18M3.09M0
Global rank
7,297
Country rank · United States
1,672
Category rank · Fashion and Apparel
95
Average visit duration
02:22
Pages per visit
5.00
Bounce rate
47.87%
Domain age
29 years
Search share
23.7%
Sources
Where does underarmour.com's traffic come from?
- Direct26.9%
- Search23.7%
- Paid search19.1%
- Display ads6.8%
- Email6.0%
- Other5.8%
- Social5.8%
- Referrals5.4%
- Generative AI0.7%
Regions
Which countries visit underarmour.com?
- United States80.3%
- Vietnam2.2%
- Canada1.7%
- China0.9%
- United Kingdom0.9%
See how underarmour.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to underarmour.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- under armourBRAND124.75K448.33K28%
- underarmourBRAND20.88K70.98K29%
- under armorBRAND12.02K27.39K44%
- ua5.21K121.12K4%
- winter arc4.74K60.4K8%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does underarmour.com show publicly?
- HTTP 418
- Email authentication
- Hosting ASN
- HTTP
- 418
- Page size
- 0 B
- Hosting
- FASTLY · AS54113
- Email authentication
- SPF · DMARC quarantine
- TLS
- TLSv1.3 · 23 days
Page and SEO
- Final URL
- https://www.underarmour.com/
- Cross-origin redirect
- Yes
Technology and tracking
- Security headers
- 0 / 6
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · quarantine
- DKIM selectors
- selector1 · s1 · s2
- Mail stack
- Microsoft 365
- IPv6
- No AAAA
- CAA issuers
- amazon.com · awstrust.com · amazontrust.com · amazonaws.com · 4 more
- Site verification TXT
- Adobe · Apple · Atlassian · Canva · Facebook · Google · 2 more
- SOA
- ns20.digicertdns.com
- NS
- ns10.dnsmadeeasy.com. · ns14.dnsmadeeasy.com. · ns12.dnsmadeeasy.com. · 3 more
- MX
- 0 underarmour-com.mail.protection.outlook.com.
Hosting and networkAS54113
- A
- 140.248.149.91
- Hosting ASN
- AS54113 · 140.248.148.0/22
- Hosting organization
- FASTLY - Fastly, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- Certainly Intermediate R1
- Certificate remaining
- 23 days
- Certificate SAN
- DNS:underarmour.com · DNS:www.underarmour.com
Website information
When was underarmour.com registered?
- Domain
- underarmour.com
- Registration status
- Domain registered
- Registered
- 1997-06-02
- Registrar
- CSC Corporate Domains, Inc.
- Expires
- 2027-06-01
- Domain age
- 29 years
- DNSSEC
- No
- Registry status
- client transfer prohibited · server delete prohibited · server transfer prohibited · server update prohibited
Similar sites
What sites are similar to underarmour.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.