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finishline.com

finishline.com had about 7.07M visits in September 2026, down 16.47% from August; the top source is direct.

Finish Line: Shoes, Sneakers & Athletic Clothing

Traffic

7.07M

-16.47%MoMEstimated monthly visits
78910.6M7.07M3.53M0
Global rank

6,355

Country rank · United States

1,312

Category rank · Fashion and Apparel

73

Average visit duration

03:17

Pages per visit

5.25

Bounce rate

46.30%

Domain age

28 years

Search share

10.7%

Traffic sources

  • Direct
    29.0%
  • Paid search
    23.0%
  • Display ads
    13.3%
  • Search
    10.7%
  • Other
    8.4%
  • Email
    6.1%
  • Referrals
    5.5%
  • Social
    3.8%
  • Generative AI
    0.3%

Regions

  • United States
    91.6%
  • Colombia
    0.6%
  • South Korea
    0.6%
  • Philippines
    0.4%
  • Vietnam
    0.4%

See how finishline.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. finish lineBRAND89.59K45.18K198%
  2. finishlineBRAND29.19K17.04K171%
  3. shoesBRAND8.78K287.14K3%
  4. nike vomero plus8.16K150.19K5%
  5. footlocker3.76K428.76K1%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

  • HTTP 200
  • Email authentication
  • Hosting ASN
HTTP
200
Page size
278.6 KiB
Hosting
AKAMAI-AS · AS16625
Email authentication
SPF · DMARC quarantine
TLS
TLSv1.3 · 138 days
Page and SEO
Title
Finish Line: Shoes, Sneakers & Athletic Clothing
Description
Shop Finish Line for basketball shoes, running shoes, casual shoes and athletic apparel from top brands like Nike, Jordan, adidas, New Balance and more.
Cross-origin redirect
Yes
Word count
285
Internal / external links
56 / 6
Canonical
https://www.finishline.com/
Language
en-us
H1 / H2
5 / 4
Images missing alt
8 / 33
Technology and tracking1 tracking
Technology clues
Next.js · Netlify · React · Consent manager
Tracking clues
Google Tag Manager
Social links
instagram.com · facebook.com · twitter.com · youtube.com
Security headers
0 / 6
Email and DNS securitySet
SPF
Set
DMARC
Set · quarantine
DKIM selectors
google · selector1 · selector2 · s1 · s2
Mail stack
Proofpoint
IPv6
No AAAA
Site verification TXT
Apple · Facebook · Google · Microsoft
SOA
a1-93.akam.net
NS
a26-64.akam.net. · a3-65.akam.net. · a11-66.akam.net. · 3 more
MX
100 mx0b-00158f01.pphosted.com. · 10 mxa-00158f01.gslb.pphosted.com. · 100 mx0a-00158f01.pphosted.com. · 1 more
Hosting and networkAS16625
A
23.42.117.102
Hosting ASN
AS16625 · 23.42.112.0/20
Hosting organization
AKAMAI-AS - Akamai Technologies, Inc.
Hosting country
US
BGP announcement
Yes
Reverse DNS
a23-42-117-102.deploy.static.akamaitechnologies.com
TLS
TLSv1.3 · Verified
Certificate issuer
GeoTrust TLS RSA CA G1
Certificate remaining
138 days
Certificate SAN
DNS:www.finishline.com · DNS:account.finishline.com · DNS:api.finishline.com · DNS:blog.finishline.com · 15 more
robots and AI crawlingHTTP 200
Robots.txt
200
Global Disallow /
No
AI explicitly disallowed
0
AI explicitly allowed
16
Well-known public paths
Present / checked
0 / 5

Website information

Domain
finishline.com
Registration status
Domain registered
Registered
1999-01-05
Registrar
Nom-iq Ltd. dba COM LAUDE
Expires
2029-01-05
Domain age
28 years
DNSSEC
No
Registry status
client delete prohibited · client transfer prohibited · client update prohibited · server delete prohibited

Similar sites

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.