Website traffic
How much traffic does theroot.com get?
651.94K
-10.86%MoMEstimated monthly visits
811.06K540.71K270.35K0
Global rank
70,060
Country rank · United States
17,367
Category rank · News and Media
691
Average visit duration
01:26
Pages per visit
3.60
Bounce rate
47.45%
Domain age
27 years
Search share
40.8%
Sources
Where does theroot.com's traffic come from?
- Search40.8%
- Direct39.2%
- Email7.3%
- Referrals7.0%
- Social4.1%
- Display ads0.7%
- Generative AI0.6%
- Paid search0.2%
- Other0.1%
Regions
Which countries visit theroot.com?
- United States79.6%
- Canada2.1%
- United Kingdom1.6%
- Australia1.2%
- Germany0.9%
See how theroot.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to theroot.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- the rootBRAND13.23K10.36K128%
- lil durk9.52K738.61K1%
- therootBRAND2.14K1.27K169%
- desronvil1.74K8.74K20%
- marcy borders1.56K115.25K1%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does theroot.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 312.6 KiB
- Hosting
- CLOUDFLARENET · AS13335
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 56 days
Page and SEO
- Final URL
- https://www.theroot.com/
- Title
- The Root – Black News, Opinions, Politics and Culture
- Cross-origin redirect
- Yes
- Word count
- 846
- Internal / external links
- 58 / 9
- Canonical
- https://www.theroot.com/
- Language
- en-US
- H1 / H2
- 0 / 3
- Images missing alt
- 1 / 52
- Feed / Manifest / AMP
- Feed
Technology and tracking3 tracking
- Technology clues
- WordPress · Bootstrap · jQuery · React · PHP
- Tracking clues
- Google Tag Manager · Google Analytics · Google Ads
- External script hosts
- sb.scorecardresearch.com · googletagmanager.com · c.amazon-adsystem.com · config.aps.amazon-adsystem.com · client.aps.amazon-adsystem.com · sourcepoint.theroot.com · imasdk.googleapis.com · vjs.zencdn.net · 1 more
- Social links
- facebook.com · instagram.com · twitter.com · youtube.com · tiktok.com · bsky.app
- Server
- nginx/1.22.1
- Security headers
- 0 / 6
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- DKIM selectors
- google · k1
- Mail stack
- Google Workspace
- IPv6
- AAAA present
- CAA issuers
- amazon.com · comodoca.com · digicert.com · letsencrypt.org · 2 more
- Site verification TXT
- Google · Microsoft
- SOA
- rob.ns.cloudflare.com
- NS
- rob.ns.cloudflare.com. · teresa.ns.cloudflare.com.
- MX
- 1 aspmx.l.google.com. · 10 alt3.aspmx.l.google.com. · 10 alt4.aspmx.l.google.com. · 2 more
Hosting and networkAS13335
- A
- 172.66.166.130 · 104.20.17.109
- AAAA
- 2606:4700:10::ac42:a682 · 2606:4700:10::6814:116d
- Hosting ASN
- AS13335 · 172.66.160.0/20
- Hosting organization
- CLOUDFLARENET - Cloudflare, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- WE1
- Certificate remaining
- 56 days
- Certificate SAN
- DNS:theroot.com · DNS:*.theroot.com
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- Index · 110
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 16
Well-known public paths1 hits
- Present / checked
- 1 / 5
- /ads.txt
- Present · 8.4 KiB
Website information
When was theroot.com registered?
- Domain
- theroot.com
- Registration status
- Domain registered
- Registered
- 1999-05-08
- Registrar
- GoDaddy.com, LLC
- Expires
- 2028-05-08
- Domain age
- 27 years
- DNSSEC
- No
- Registry status
- client delete prohibited · client renew prohibited · client transfer prohibited · client update prohibited
Similar sites
What sites are similar to theroot.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.