Website traffic
How much traffic does thelocal.se get?
325.2K
+3.31%MoMEstimated monthly visits
351.21K234.14K117.07K0
Global rank
160,670
Country rank · Sweden
2,807
Category rank · News and Media
130
Average visit duration
01:10
Pages per visit
1.97
Bounce rate
47.18%
Domain age
23 years
Search share
24.3%
Sources
Where does thelocal.se's traffic come from?
- Direct58.9%
- Search24.3%
- Social9.5%
- Email3.0%
- Referrals1.9%
- Display ads1.3%
- Generative AI0.8%
- Paid search0.2%
- Other0.0%
Regions
Which countries visit thelocal.se?
- Sweden50.5%
- United States14.9%
- United Kingdom4.3%
- Germany2.7%
- Brazil1.3%
See how thelocal.se compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to thelocal.se?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- sweden news9703.87K25%
- swedish election58031.81K2%
- sweden election 202658020.55K3%
- the local swedenBRAND570330173%
- sweden elections38062.47K1%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does thelocal.se show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 223.0 KiB
- Hosting
- GOOGLE-CLOUD-PLATFORM · AS396982
- Email authentication
- SPF · DMARC quarantine
- TLS
- TLSv1.3 · 55 days
Page and SEOSchema 4
- Final URL
- https://www.thelocal.se/
- Title
- The Local Sweden - News and practical guides in English
- Description
- Latest news, travel, politics, money, jobs and more. Get guides on property, second homes, visas, language, taxes from The Local's journalists in Sweden.
- Cross-origin redirect
- Yes
- Word count
- 884
- Internal / external links
- 110 / 18
- Canonical
- https://www.thelocal.se/
- Language
- en
- H1 / H2
- 0 / 6
- Images missing alt
- 0 / 48
- Schema
- ImageObject · NewsMediaOrganization · PostalAddress · WebSite
- OG / Twitter
- OG · Twitter
- Feed / Manifest / AMP
- Feed
Technology and tracking2 tracking
- Technology clues
- WordPress · Bootstrap · React · Vue · Zendesk · Bot protection · Consent manager · PHP
- Tracking clues
- Google Tag Manager · Google Ads
- External script hosts
- cmp.inmobi.com · functions.adnami.io · experience.piano.io · cdn.cxense.com · securepubads.g.doubleclick.net · proad-cdn.relevant-digital.com
- Social links
- facebook.com · bsky.app · instagram.com · threads.net · linkedin.com
- Server
- Google Frontend
- Security headers
- 0 / 6
- Alt-Svc
- Set
- Cookie
- 2（Secure 2）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · quarantine
- DKIM selectors
- Mail stack
- Google Workspace
- IPv6
- AAAA present
- Site verification TXT
- SOA
- ns-cloud-a1.googledomains.com
- NS
- ns-cloud-a3.googledomains.com. · ns-cloud-a4.googledomains.com. · ns-cloud-a1.googledomains.com. · 1 more
- MX
- 10 aspmx2.googlemail.com. · 1 aspmx.l.google.com. · 10 aspmx3.googlemail.com. · 2 more
Hosting and networkAS396982
- A
- 34.111.0.82
- AAAA
- 2600:1901:0:e857::
- Hosting ASN
- AS396982 · 34.108.0.0/14
- Hosting organization
- GOOGLE-CLOUD-PLATFORM - Google LLC
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- 82.0.111.34.bc.googleusercontent.com
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- WR3
- Certificate remaining
- 55 days
- Certificate SAN
- DNS:thelocal.se · DNS:*.thelocal.se
robots and AI crawling8 disallowed
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- URL set · 14
- AI explicitly disallowed
- 8
- AI explicitly allowed
- 0
- Disallow examples
- GPTBot · ChatGPT-User · ClaudeBot · anthropic-ai · Bytespider · CCBot · PerplexityBot · Amazonbot
Well-known public paths2 hits
- Present / checked
- 2 / 5
- /ads.txt
- Present · 39.1 KiB
- /app-ads.txt
- Present · 13.7 KiB
Website information
When was thelocal.se registered?
- Domain
- thelocal.se
- Registration status
- Domain registered
- Registered
- 2004-03-09
- Registrar
- EuroDNS S.A
- Domain age
- 23 years
- Registry status
- ok
Similar sites
What sites are similar to thelocal.se?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.