Website traffic
How much traffic does swiss.com get?
4.06M
-13.11%MoMEstimated monthly visits
5.05M3.36M1.68M0
Global rank
9,929
Country rank · Switzerland
128
Category rank · Air Travel
2
Average visit duration
04:32
Pages per visit
6.70
Bounce rate
31.13%
Domain age
28 years
Search share
35.0%
Sources
Where does swiss.com's traffic come from?
- Search35.0%
- Direct29.8%
- Paid search15.7%
- Referrals10.6%
- Email3.9%
- Display ads2.3%
- Social1.8%
- Generative AI0.8%
- Other0.1%
Regions
Which countries visit swiss.com?
- Switzerland36.3%
- United States16.5%
- Germany7.6%
- United Kingdom5.5%
- Italy3.7%
See how swiss.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to swiss.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- swissBRAND218.7K210.23K104%
- swiss airBRAND101.32K79.07K128%
- swiss airlinesBRAND81.37K71.31K114%
- swissairBRAND9.47K15.56K61%
- swiss check inBRAND8.53K6.35K134%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
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What does swiss.com show publicly?
- Email authentication
- Hosting ASN
- Hosting
- SWISS-AS Swiss International Air Lines AG · AS204590
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.2 · 54 days
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- DKIM selectors
- Not found
- Mail stack
- Proofpoint
- IPv6
- No AAAA
- Site verification TXT
- Apple · Atlassian · DocuSign · Google · Microsoft
- SOA
- ns1.swiss.com
- NS
- ns1.swiss.com. · ns2.swiss.com.
- MX
- 10 mxa-005f4701.gslb.pphosted.com. · 10 mxb-005f4701.gslb.pphosted.com.
Hosting and networkAS204590
- A
- 146.216.3.74
- Hosting ASN
- AS204590 · 146.216.0.0/22
- Hosting organization
- SWISS-AS Swiss International Air Lines AG
- Hosting country
- CH
- BGP announcement
- Yes
- TLS
- TLSv1.2 · Verified
- Certificate issuer
- SwissSign RSA TLS OV ICA 2022 - 1
- Certificate remaining
- 54 days
- Certificate SAN
- DNS:internal-redirect-f5.swiss.com · DNS:mobsrv.swiss.com · DNS:myaccess.swiss.com · DNS:pwset.swiss.com · 7 more
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 16
Well-known public paths1 hits
- Present / checked
- 1 / 5
- /.well-known/security.txt
- Present · 324 B
- security summary
- Contact: mailto:cert@dlh.de · Expires: 2026-12-31T22:59:00.000Z · Encryption: https://www.lufthansa.com/de/en/common/privacy-statement/cybersecurity
Website information
When was swiss.com registered?
- Domain
- swiss.com
- Registration status
- Domain registered
- Registered
- 1998-08-07
- Registrar
- Abion AB
- Expires
- 2027-08-06
- Domain age
- 28 years
- DNSSEC
- No
- Registry status
- client transfer prohibited
Similar sites
What sites are similar to swiss.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.