Traffic
2.87M
-21.23%MoMEstimated monthly visits
3.94M2.63M1.31M0
Global rank
23,690
Country rank · United Kingdom
771
Category rank · News and Media
65
Average visit duration
02:09
Pages per visit
2.27
Bounce rate
60.80%
Domain age
22 years
Search share
20.1%
Traffic sources
- Direct66.4%
- Search20.1%
- Social7.9%
- Email3.1%
- Referrals1.9%
- Display ads0.3%
- Paid search0.1%
- Generative AI0.1%
- Other0.0%
Regions
- United Kingdom92.2%
- United States3.9%
- Belgium0.4%
- Germany0.2%
- Brazil0.2%
See how swindonadvertiser.co.uk compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- swindon advertiserBRAND25.89K4.44K583%
- m4 closure6.25K1.99K314%
- raf fairford4.08K176.5K2%
- lottery3.87K213.9K2%
- swindon advertiser deathsBRAND3.53K750471%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
Unlock ProSite profile
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 486.4 KiB
- Hosting
- MICROSOFT-CORP-MSN-AS-BLOCK · AS8075
- Email authentication
- SPF · DMARC quarantine
- TLS
- TLSv1.3 · 67 days
Page and SEOSchema 4
- Final URL
- https://www.swindonadvertiser.co.uk/
- Title
- Swindon News, Sport, Events - Swindon Advertiser
- Description
- Swindon and Wiltshire news, sport, weather, travel, jobs, events, and more from the Swindon Advertiser newspaper, covering Wiltshire.
- Cross-origin redirect
- Yes
- Word count
- 1,358
- Internal / external links
- 165 / 13
- Canonical
- https://www.swindonadvertiser.co.uk/
- Language
- en
- H1 / H2
- 2 / 78
- Images missing alt
- 4 / 141
- Schema
- ContactPoint · Organization · PostalAddress · WebPage
Technology and tracking2 tracking
- Technology clues
- jQuery
- Tracking clues
- Google Ads · Meta Pixel
- External script hosts
- experiments.parsely.com · ajax.googleapis.com · code.jquery.com · assets.adobedtm.com · a02342.swindonadvertiser.co.uk · pagead2.googlesyndication.com · code.iconify.design · discovery.evvnt.com
- Social links
- facebook.com · twitter.com · twitter.com · twitter.com · twitter.com
- Security headers
- 6 / 6
- HSTS / CSP
- HSTS · CSP
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · quarantine
- DKIM selectors
- selector1 · selector2
- Mail stack
- Microsoft 365
- IPv6
- No AAAA
- Site verification TXT
- Facebook · Google · Microsoft
- SOA
- ns1-09.azure-dns.com
- NS
- ns1-09.azure-dns.com. · ns2-09.azure-dns.net. · ns3-09.azure-dns.org. · 1 more
- MX
- 0 newsquest-co-uk.mail.protection.outlook.com.
Hosting and networkAS8075
- A
- 20.90.133.1
- Hosting ASN
- AS8075 · 20.64.0.0/10
- Hosting organization
- MICROSOFT-CORP-MSN-AS-BLOCK - Microsoft Corporation
- Hosting country
- US
- BGP announcement
- Yes
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- GeoTrust TLS RSA CA G1
- Certificate remaining
- 67 days
- Certificate SAN
- DNS:swindonadvertiser.co.uk
robots and AI crawling13 disallowed
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- URL set · 49
- AI explicitly disallowed
- 13
- AI explicitly allowed
- 0
- Disallow examples
- GPTBot · ChatGPT-User · OAI-SearchBot · ClaudeBot · anthropic-ai · Bytespider · CCBot · cohere-ai · 5 more
Well-known public paths2 hits
- Present / checked
- 2 / 5
- /app-ads.txt
- Present · 112 B
- /ads.txt
- Present · 64.0 KiB
Website information
- Domain
- swindonadvertiser.co.uk
- Registration status
- Domain registered
- Registered
- 2005-03-06
- Registrar
- Newsquest Media Group Limited t/a Newsquest Digital Media
- Expires
- 2027-03-06
- Domain age
- 22 years
- DNSSEC
- No
- Registry status
- active
Similar sites
Website reports in the same category, with nearby monthly visits.
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What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.