Website traffic
How much traffic does substack.com get?
172.21M
-2.13%MoMEstimated monthly visits
190.02M126.68M63.34M0
Global rank
209
Country rank · United States
110
Category rank · News and Media
7
Average visit duration
04:10
Pages per visit
4.04
Bounce rate
47.20%
Domain age
16 years
Search share
18.0%
Sources
Where does substack.com's traffic come from?
- Direct50.3%
- Search18.0%
- Social13.0%
- Email10.8%
- Referrals6.0%
- Display ads0.7%
- Paid search0.7%
- Generative AI0.5%
- Other0.1%
Regions
Which countries visit substack.com?
- United States56.2%
- United Kingdom7.8%
- India4.0%
- Canada3.8%
- Australia2.7%
See how substack.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to substack.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- substackBRAND2.61M1.9M137%
- onlyfans83.2K1.38M6%
- heather cox richardson75.47K62.42K121%
- sub stackBRAND73.92K65.33K113%
- chatgpt51.7K185.07M0%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does substack.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 238.0 KiB
- Hosting
- CLOUDFLARENET · AS13335
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 70 days
Page and SEO
- Final URL
- https://substack.com/
- Title
- Substack
- Description
- The app for independent voices
- Cross-origin redirect
- No
- Word count
- 290
- Internal / external links
- 16 / 4
- Canonical
- https://substack.com/
- Language
- zh-hans
- H1 / H2
- 0 / 0
- Images missing alt
- 5 / 12
- OG / Twitter
- OG · Twitter
- Feed / Manifest / AMP
- Manifest
Technology and tracking1 tracking
- Technology clues
- Cloudflare · React · Zendesk · Express
- Tracking clues
- Cloudflare Web Analytics
- External script hosts
- substackcdn.com · static.cloudflareinsights.com
- Server
- cloudflare
- Security headers
- 2 / 6
- HSTS / CSP
- HSTS · CSP
- Alt-Svc
- Set
- Cookie
- 9（Secure 6）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- DKIM selectors
- IPv6
- AAAA present
- Site verification TXT
- Facebook · Google
- SOA
- ali.ns.cloudflare.com
- NS
- ali.ns.cloudflare.com. · lee.ns.cloudflare.com.
- MX
- 10 mxa.mailgun.org. · 10 mxb.mailgun.org.
Hosting and networkAS13335
- A
- 172.64.150.56 · 104.18.37.200
- AAAA
- 2606:4700:4404::6812:25c8 · 2606:4700:4401::ac40:9638
- Hosting ASN
- AS13335 · 172.64.150.0/24
- Hosting organization
- CLOUDFLARENET - Cloudflare, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- WE1
- Certificate remaining
- 70 days
- Certificate SAN
- DNS:substack.com · DNS:*.substack.com
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- Index · 51
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 0
Well-known public paths
- Present / checked
- 0 / 5
Website information
When was substack.com registered?
- Domain
- substack.com
- Registration status
- Domain registered
- Registered
- 2010-04-27
- Registrar
- Amazon Registrar, Inc.
- Expires
- 2030-04-27
- Domain age
- 16 years
- DNSSEC
- No
- Registry status
- client transfer prohibited
Similar sites
What sites are similar to substack.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.