Website traffic
How much traffic does stuff.co.nz get?
23.59M
-6.50%MoMEstimated monthly visits
27.25M18.17M9.08M0
Global rank
2,604
Country rank · New Zealand
8
Category rank · News and Media
1
Average visit duration
04:29
Pages per visit
3.22
Bounce rate
39.93%
Domain age
29 years
Search share
16.7%
Sources
Where does stuff.co.nz's traffic come from?
- Direct75.2%
- Search16.7%
- Email3.4%
- Social2.7%
- Referrals1.4%
- Display ads0.4%
- Generative AI0.2%
- Paid search0.1%
- Other0.0%
Regions
Which countries visit stuff.co.nz?
- New Zealand85.6%
- Australia5.6%
- United States3.1%
- United Kingdom2.3%
- Canada0.5%
See how stuff.co.nz compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to stuff.co.nz?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- stuffBRAND571.77K273.77K209%
- stuff newsBRAND409.01K73.3K558%
- stuff nzBRAND245.97K40.45K608%
- weather59.23K18.33M0%
- warriors39.51K223.66K18%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
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What does stuff.co.nz show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 63.7 KiB
- Hosting
- AMAZON-02 · AS16509
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 162 days
Page and SEO
- Final URL
- https://www.stuff.co.nz/
- Title
- Stuff: Latest breaking news | New Zealand
- Description
- News from New Zealand and the world: breaking news, videos, sport, rugby, politics, business, entertainment, lifestyle, travel, and property
- Cross-origin redirect
- Yes
- Word count
- 0
- Internal / external links
- 0 / 0
- Canonical
- https://www.stuff.co.nz/
- Language
- en
- H1 / H2
- 0 / 0
- Images missing alt
- 0 / 0
- Feed / Manifest / AMP
- Manifest
Technology and tracking3 tracking
- Technology clues
- React
- Tracking clues
- Google Tag Manager · Google Analytics · Google Ads
- External script hosts
- assets.stuff.co.nz
- Security headers
- 1 / 6
- HSTS / CSP
- HSTS
- Alt-Svc
- Set
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- DKIM selectors
- Mail stack
- Mimecast
- IPv6
- No AAAA
- Site verification TXT
- Adobe · Apple · Atlassian · Facebook · Google · Microsoft
- SOA
- ns-1935.awsdns-49.co.uk
- NS
- ns-1037.awsdns-01.org. · ns-1935.awsdns-49.co.uk. · ns-317.awsdns-39.com. · 1 more
- MX
- 10 au-smtp-inbound-1.mimecast.com. · 10 au-smtp-inbound-2.mimecast.com.
Hosting and networkAS16509
- A
- 3.173.219.31 · 3.173.219.49 · 3.173.219.103 · 3.173.219.76
- Hosting ASN
- AS16509 · 3.173.219.0/24
- Hosting organization
- AMAZON-02 - Amazon.com, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- server-3-173-219-31.nrt20.r.cloudfront.net
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- Amazon RSA 2048 M01
- Certificate remaining
- 162 days
- Certificate SAN
- DNS:stuff.co.nz · DNS:ffx.nz · DNS:*.fairfaxmedia.co.nz · DNS:*.ffx.nz · 6 more
robots and AI crawling13 disallowed
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- Index · 4,280
- AI explicitly disallowed
- 13
- AI explicitly allowed
- 0
- Disallow examples
- GPTBot · ChatGPT-User · OAI-SearchBot · ClaudeBot · Google-Extended · Bytespider · CCBot · PerplexityBot · 5 more
Well-known public paths2 hits
- Present / checked
- 2 / 5
- /app-ads.txt
- Present · 8.1 KiB
- /ads.txt
- Present · 8.1 KiB
Website information
When was stuff.co.nz registered?
- Domain
- stuff.co.nz
- Registration status
- Domain registered
- Registered
- 1997-09-14
- Registrar
- Metaname
- Domain age
- 29 years
- Registry status
- ok
Similar sites
What sites are similar to stuff.co.nz?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.