Website traffic
How much traffic does expressen.se get?
25.89M
+4.46%MoMEstimated monthly visits
27.96M18.64M9.32M0
Global rank
2,373
Country rank · Sweden
13
Category rank · News and Media
2
Average visit duration
04:13
Pages per visit
3.22
Bounce rate
44.43%
Domain age
33 years
Search share
17.0%
Sources
Where does expressen.se's traffic come from?
- Direct71.3%
- Search17.0%
- Social8.2%
- Referrals2.4%
- Email0.8%
- Display ads0.2%
- Generative AI0.1%
- Paid search0.0%
- Other0.0%
Regions
Which countries visit expressen.se?
- Sweden92.6%
- United States1.9%
- Norway1.2%
- Finland1.0%
- Netherlands0.5%
See how expressen.se compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to expressen.se?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- expressenBRAND1.22M197.26K619%
- allsvenskan50.54K141.28K36%
- atg28.57K58.19K49%
- malmö ff19.69K18.65K106%
- shl19.12K75.73K25%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
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What does expressen.se show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 311.1 KiB
- Hosting
- GOOGLE-CLOUD-PLATFORM · AS396982
- Email authentication
- SPF · DMARC quarantine
- TLS
- TLSv1.3 · 47 days
Page and SEOSchema 3
- Final URL
- https://www.expressen.se/
- Title
- Nyheter - senaste nyheterna i Sverige och världen
- Description
- Sveriges bästa nyhetssajt med nyheter, sport och nöje!
- Cross-origin redirect
- Yes
- Word count
- 2,849
- Internal / external links
- 261 / 16
- Canonical
- https://www.expressen.se/
- Language
- sv
- H1 / H2
- 0 / 169
- Images missing alt
- 195 / 203
- Schema
- ImageObject · NewsMediaOrganization · WebPage
- OG / Twitter
- OG · Twitter
- OG locale
- sv_SE
Technology and tracking2 tracking
- Tracking clues
- Google Tag Manager · Google Ads
- External script hosts
- securepubads.g.doubleclick.net · micro.rubiconproject.com · assets.bonad.io · static.bonniernews.se · tracking.expressen.se
- Social links
- instagram.com · sv-se.facebook.com · twitter.com · tiktok.com
- Security headers
- 2 / 6
- HSTS / CSP
- HSTS · CSP
- Alt-Svc
- Set
- Cookie
- 1（Secure 0）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · quarantine
- DKIM selectors
- google · selector1 · selector2
- Mail stack
- Google Workspace
- IPv6
- No AAAA
- Site verification TXT
- Adobe · Apple · Facebook · Google
- SOA
- ns-cloud-d1.googledomains.com
- NS
- ns-cloud-d1.googledomains.com. · ns-cloud-d4.googledomains.com. · ns-cloud-d2.googledomains.com. · 1 more
- MX
- 5 alt2.aspmx.l.google.com. · 10 alt4.aspmx.l.google.com. · 5 alt1.aspmx.l.google.com. · 2 more
Hosting and networkAS396982
- A
- 34.149.169.35
- Hosting ASN
- AS396982 · 34.148.0.0/14
- Hosting organization
- GOOGLE-CLOUD-PLATFORM - Google LLC
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- 35.169.149.34.bc.googleusercontent.com
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- WR3
- Certificate remaining
- 47 days
- Certificate SAN
- DNS:expressen.se · DNS:*.expressen.se
robots and AI crawling14 disallowed
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- URL set · 303
- AI explicitly disallowed
- 14
- AI explicitly allowed
- 0
- Disallow examples
- GPTBot · ChatGPT-User · OAI-SearchBot · ClaudeBot · anthropic-ai · Google-Extended · Bytespider · CCBot · 6 more
Well-known public paths3 hits
- Present / checked
- 3 / 3
- /app-ads.txt
- Present · 1.4 KiB
- /ads.txt
- Present · 2.1 KiB
- /.well-known/security.txt
- Present · 102 B
- security summary
- Contact: mailto:security@bonniernews.se · Expires: 2027-10-01T00:00:00.000Z · Preferred-Languages: en, sv
Website information
When was expressen.se registered?
- Domain
- expressen.se
- Registration status
- Domain registered
- Registered
- 1993-09-30
- Registrar
- Abion AB
- Domain age
- 33 years
- Registry status
- ok
Similar sites
What sites are similar to expressen.se?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.