Website traffic
How much traffic does rakuten.co.jp get?
388.68M
+0.57%MoMEstimated monthly visits
428.12M285.41M142.71M0
Global rank
74
Country rank · Japan
7
Category rank · Marketplace
2
Average visit duration
06:30
Pages per visit
7.60
Bounce rate
36.38%
Domain age
30 years
Search share
24.9%
Sources
Where does rakuten.co.jp's traffic come from?
- Direct39.0%
- Search24.9%
- Referrals14.4%
- Display ads8.4%
- Paid search6.6%
- Other2.5%
- Social2.5%
- Email1.5%
- Generative AI0.2%
Regions
Which countries visit rakuten.co.jp?
- Japan98.1%
- United States0.4%
- Taiwan0.3%
- South Korea0.2%
- Hong Kong SAR China0.2%
See how rakuten.co.jp compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to rakuten.co.jp?
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does rakuten.co.jp show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 372.4 KiB
- Hosting
- RAKUTEN · AS23820
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 177 days
Page and SEOSchema 2
- Final URL
- https://www.rakuten.co.jp/
- Title
- 【楽天市場】Shopping is Entertainment! ： インターネット最大級の通信販売、通販オンラインショッピングコミュニティ
- Description
- 楽天市場はインターネット通販が楽しめる総合ショッピングモール。楽天ポイントがどんどん貯まる！使える！毎日お得なクーポンも。食品から家電、ファッション、ベビー用品、コスメまで、充実の品揃え。
- Cross-origin redirect
- Yes
- Word count
- 6,277
- Internal / external links
- 470 / 57
- Canonical
- https://www.rakuten.co.jp/
- Language
- ja
- H1 / H2
- 0 / 29
- Images missing alt
- 74 / 148
- Schema
- Corporation · WebSite
- OG / Twitter
- OG · Twitter
Technology and tracking1 technologies
- Technology clues
- jQuery
- External script hosts
- cdn.rmc.contents.rakuten.co.jp · r.r10s.jp · s-cdn.rmp.rakuten.co.jp · cdn.rex.contents.rakuten.co.jp · image.rakuten.co.jp · ias.r10s.jp
- Server
- Apache
- Security headers
- 2 / 6
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- MTA-STS / BIMI
- BIMI
- DKIM selectors
- Not found
- Mail stack
- Microsoft 365
- IPv6
- No AAAA
- Site verification TXT
- Apple · Google
- SOA
- ns.rakuten.co.jp
- NS
- ns06.rakuten.co.jp. · ns01.rakuten.ad.jp. · ns02.rakuten.ad.jp. · 1 more
- MX
- 0 rakuten-co-jp.mail.protection.outlook.com.
Hosting and networkAS23820
- A
- 133.237.182.225
- Hosting ASN
- AS23820 · 133.237.128.0/17
- Hosting organization
- RAKUTEN - Rakuten Group, Inc.
- Hosting country
- JP
- BGP announcement
- Yes
- Reverse DNS
- lb-133-237-182-225.lbaas.jpe1a.rdcnw.net
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- DigiCert Global G2 TLS RSA SHA256 2020 CA1
- Certificate remaining
- 177 days
- Certificate SAN
- DNS:*.rakuten.co.jp · DNS:rakuten.co.jp
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 16
Well-known public paths2 hits
- Present / checked
- 2 / 5
- /.well-known/security.txt
- Present · 261 B
- /ads.txt
- Present · 3.4 KiB
- security summary
- Contact: https://bugcrowd.com/engagements/rakuten-vdp-pro · Expires: 2027-03-29T09:00:00.000Z · Preferred-Languages: en, ja
Website information
When was rakuten.co.jp registered?
- Domain
- rakuten.co.jp
- Registration status
- Domain registered
- Registered
- 1997-02-07
- Domain age
- 30 years
Similar sites
What sites are similar to rakuten.co.jp?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.