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amazon.co.uk

amazon.co.uk had about 322.09M visits in September 2026, down 7.98% from August; the top source is direct.

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Website traffic

How much traffic does amazon.co.uk get?

322.09M

-7.98%MoMEstimated monthly visits
56789390.25M260.17M130.08M0
Global rank

82

Country rank · United Kingdom

4

Category rank · Marketplace

1

Average visit duration

05:35

Pages per visit

7.30

Bounce rate

33.71%

Domain age

32 years

Search share

23.4%

Sources

Where does amazon.co.uk's traffic come from?

  • Direct
    46.3%
  • Search
    23.4%
  • Paid search
    9.5%
  • Social
    6.0%
  • Referrals
    5.8%
  • Display ads
    3.9%
  • Other
    2.4%
  • Email
    2.3%
  • Generative AI
    0.5%

Regions

Which countries visit amazon.co.uk?

  • United Kingdom
    84.9%
  • United States
    2.9%
  • Ireland
    1.3%
  • Germany
    0.8%
  • China
    0.8%

See how amazon.co.uk compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

What keywords send traffic to amazon.co.uk?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. amazonBRAND6.97M80.26M9%
  2. amazon ukBRAND5.32M1.53M349%
  3. amazon primeBRAND425.05K8.51M5%
  4. prime video182.24K14.21M1%
  5. product182K17.78M1%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

What does amazon.co.uk show publicly?

  • HTTP 200
  • Email authentication
  • Hosting ASN
HTTP
200
Page size
2.1 KiB
Hosting
AMAZON-02 · AS16509
Email authentication
SPF · DMARC quarantine
TLS
TLSv1.3 · 179 days
Page and SEO
Cross-origin redirect
Yes
Word count
0
Internal / external links
0 / 0
H1 / H2
0 / 0
Images missing alt
0 / 0
Technology and tracking
Server
AkamaiGHost
Security headers
0 / 6
Alt-Svc
Set
Cookie
1（Secure 0）
Email and DNS securitySet
SPF
Set
DMARC
Set · quarantine
MTA-STS / BIMI
BIMI
DKIM selectors
Not found
IPv6
No AAAA
Site verification TXT
Adobe · Atlassian · Canva · Facebook · Google · Microsoft · 1 more
SOA
dns-external-route53.us-east-1.amazonaws.com
NS
ns-1256.awsdns-29.org. · ns-1689.awsdns-19.co.uk. · ns-430.awsdns-53.com. · 1 more
MX
10 amazon-smtp.amazon.com.
Hosting and networkAS16509
A
3.254.236.223 · 3.253.181.192 · 3.253.170.23
Hosting ASN
AS16509 · 3.248.0.0/13
Hosting organization
AMAZON-02 - Amazon.com, Inc.
Hosting country
US
BGP announcement
Yes
Reverse DNS
ec2-3-254-236-223.eu-west-1.compute.amazonaws.com
TLS
TLSv1.3 · Verified
Certificate issuer
GeoTrust TLS RSA CA G1
Certificate remaining
179 days
Certificate SAN
DNS:amazon.co.uk · DNS:uedata.amazon.co.uk · DNS:www.amazon.co.uk · DNS:origin-www.amazon.co.uk · 16 more
robots and AI crawling12 disallowed
Robots.txt
200
Global Disallow /
No
AI explicitly disallowed
12
AI explicitly allowed
4
Disallow examples
GPTBot · ChatGPT-User · OAI-SearchBot · ClaudeBot · Google-Extended · GoogleOther · Bytespider · CCBot · 4 more
Well-known public paths1 hits
Present / checked
1 / 3
/.well-known/security.txt
Present · 283 B
security summary
Contact: https://hackerone.com/amazonvrp/reports/new · Hiring: https://www.amazon.jobs/en/teams/infosec · Policy: https://hackerone.com/amazonvrp

Website information

When was amazon.co.uk registered?

Domain
amazon.co.uk
Registration status
Domain registered
Registered
1994-12-05
Registrar
Amazon.com, Inc.
Expires
2028-12-05
Domain age
32 years
DNSSEC
No
Registry status
server delete prohibited · server transfer prohibited · server update prohibited

Similar sites

What sites are similar to amazon.co.uk?

Website reports in the same category, with nearby monthly visits.

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.
Data notes →How estimates are produced →Website traffic sources →Claim, correct or hide this report →