Website traffic
How much traffic does amazon.it get?
213.6M
-3.84%MoMEstimated monthly visits
239.91M159.94M79.97M0
Global rank
107
Country rank · Italy
4
Category rank · Marketplace
1
Average visit duration
05:11
Pages per visit
8.22
Bounce rate
25.54%
Domain age
27 years
Search share
24.6%
Sources
Where does amazon.it's traffic come from?
- Direct43.0%
- Search24.6%
- Paid search12.6%
- Referrals5.3%
- Social4.6%
- Other3.6%
- Email3.4%
- Display ads2.5%
- Generative AI0.5%
Regions
Which countries visit amazon.it?
- Italy92.8%
- United States1.5%
- Germany1.1%
- Switzerland0.7%
- France0.6%
See how amazon.it compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to amazon.it?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- amazonBRAND9.29M80.26M12%
- amazon itBRAND397.86K135.97K293%
- amazon primeBRAND335.71K8.51M4%
- amazon italiaBRAND103.07K41.28K250%
- amazon lunaBRAND93.17K474.49K20%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does amazon.it show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 2.1 KiB
- Hosting
- AMAZON-02 · AS16509
- Email authentication
- SPF · DMARC quarantine
- TLS
- TLSv1.3 · 137 days
Page and SEO
- Final URL
- https://www.amazon.it/
- Cross-origin redirect
- Yes
- Word count
- 0
- Internal / external links
- 0 / 0
- H1 / H2
- 0 / 0
- Images missing alt
- 0 / 0
Technology and tracking
- Server
- AkamaiGHost
- Security headers
- 0 / 6
- Alt-Svc
- Set
- Cookie
- 1（Secure 0）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · quarantine
- MTA-STS / BIMI
- BIMI
- DKIM selectors
- Not found
- IPv6
- No AAAA
- Site verification TXT
- Adobe · Atlassian · Canva · Facebook · Google · Microsoft · 1 more
- SOA
- dns-external-master.amazon.com
- NS
- ns2.amzndns.co.uk. · ns2.amzndns.com. · ns2.amzndns.net. · 1 more
- MX
- 10 amazon-smtp.amazon.com.
Hosting and networkAS16509
- A
- 3.253.168.26 · 3.253.168.74 · 3.253.170.137
- Hosting ASN
- AS16509 · 3.248.0.0/13
- Hosting organization
- AMAZON-02 - Amazon.com, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- ec2-3-253-168-26.eu-west-1.compute.amazonaws.com
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- Amazon RSA 2048 M01
- Certificate remaining
- 137 days
- Certificate SAN
- DNS:*.cw.peg.a2z.com · DNS:origin-www.amazon.it · DNS:edgeflow.aero.6ca7af544-frontier.amazon.it · DNS:www.amazon.it · 5 more
robots and AI crawling12 disallowed
- Robots.txt
- 200
- Global Disallow /
- No
- AI explicitly disallowed
- 12
- AI explicitly allowed
- 4
- Disallow examples
- GPTBot · ChatGPT-User · OAI-SearchBot · ClaudeBot · Google-Extended · GoogleOther · Bytespider · CCBot · 4 more
Well-known public paths
- Present / checked
- 0 / 3
Website information
When was amazon.it registered?
- Domain
- amazon.it
- Registration status
- Domain registered
- Registered
- 2000-02-10
- Domain age
- 27 years
- Registry status
- ok
Similar sites
What sites are similar to amazon.it?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.