Website traffic
How much traffic does primary.com get?
544.24K
+59.48%MoMEstimated monthly visits
587.78K391.85K195.93K0
Global rank
50,832
Country rank · United States
10,233
Category rank · Fashion and Apparel
429
Average visit duration
04:01
Pages per visit
11.35
Bounce rate
28.89%
Domain age
31 years
Search share
31.9%
Sources
Where does primary.com's traffic come from?
- Direct39.2%
- Search31.9%
- Paid search11.6%
- Social7.3%
- Email4.6%
- Referrals2.8%
- Other1.5%
- Display ads1.1%
- Generative AI0.0%
Regions
Which countries visit primary.com?
- United States95.4%
- United Kingdom0.8%
- Canada0.8%
- Vietnam0.4%
- Brazil0.3%
See how primary.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to primary.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- primaryBRAND14.71K40.92K36%
- primary kidsBRAND1.84K1.25K147%
- the primaryBRAND680490139%
- primary clothesBRAND65073089%
- primary kids clothesBRAND52081064%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
Unlock ProSite profile
What does primary.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 531.5 KiB
- Hosting
- CLOUDFLARENET · AS13335
- Email authentication
- SPF · DMARC none
- TLS
- TLSv1.3 · 78 days
Page and SEOSchema 7
- Final URL
- https://www.primary.com/
- Title
- Primary Clothing - Brilliant Basics for Baby & Kids
- Description
- Welcome to Primary. No labels, no slogans. Just soft, simpler clothes that kids and babies will love. Shop gender neutral, sustainable basics for the whole family.
- Cross-origin redirect
- Yes
- Word count
- 345
- Internal / external links
- 51 / 6
- Canonical
- https://www.primary.com/
- Language
- en
- H1 / H2
- 0 / 19
- Images missing alt
- 5 / 13
- Schema
- ContactPoint · ImageObject · Organization · PeopleAudience · SearchAction · Thing · 1 more
- Hreflang
- x-default · en · en-CA
- OG / Twitter
- OG · Twitter
Technology and tracking1 tracking
- Technology clues
- Shopify · Bootstrap · jQuery · React · PayPal · Mixpanel · Bot protection · Cloudflare
- Tracking clues
- Google Ads
- External script hosts
- cdn.schemaapp.com · lightboxcdn.com · shop.app · cdn.shopify.com · dwin1.com · cdn.moonshot-ai.com · fents.primary.com · static.klaviyo.com · 2 more
- Social links
- instagram.com · facebook.com · tiktok.com · instagram.com
- Server
- cloudflare
- Security headers
- 4 / 6
- HSTS / CSP
- HSTS · CSP
- Alt-Svc
- Set
- Cookie
- 5（Secure 3）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · none
- DKIM selectors
- s1 · s2
- Mail stack
- Google Workspace
- IPv6
- No AAAA
- Site verification TXT
- Google · Microsoft
- SOA
- ns-1477.awsdns-56.org
- NS
- ns-1477.awsdns-56.org. · ns-1667.awsdns-16.co.uk. · ns-367.awsdns-45.com. · 1 more
- MX
- 1 aspmx.l.google.com. · 10 alt3.aspmx.l.google.com. · 10 alt4.aspmx.l.google.com. · 2 more
Hosting and networkAS13335
- A
- 23.227.38.65
- Hosting ASN
- AS13335 · 23.227.38.0/23
- Hosting organization
- CLOUDFLARENET - Cloudflare, Inc.
- Hosting country
- CA
- BGP announcement
- Yes
- Reverse DNS
- myshopify.com
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- YE1
- Certificate remaining
- 78 days
- Certificate SAN
- DNS:primary.com
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- Index · 253
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 16
Well-known public paths1 hits
- Present / checked
- 1 / 5
- /llms.txt
- Present · 4.4 KiB
- llms summary
- This document describes how AI agents can interact with Primary.com's online store at https://www.primary.com. · If you are reading this on behalf of your user and you act as a per
Website information
When was primary.com registered?
- Domain
- primary.com
- Registration status
- Domain registered
- Registered
- 1995-04-29
- Registrar
- Network Solutions, LLC
- Expires
- 2028-12-30
- Domain age
- 31 years
- DNSSEC
- No
- Registry status
- client transfer prohibited
Similar sites
What sites are similar to primary.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.