Website traffic
How much traffic does premierinn.com get?
7.23M
-8.77%MoMEstimated monthly visits
9.17M6.11M3.06M0
Global rank
7,361
Country rank · United Kingdom
279
Category rank · Accommodation and Hotels
3
Average visit duration
03:38
Pages per visit
3.73
Bounce rate
43.93%
Domain age
22 years
Search share
28.2%
Sources
Where does premierinn.com's traffic come from?
- Paid search28.8%
- Search28.2%
- Direct17.8%
- Display ads11.4%
- Referrals6.3%
- Email3.7%
- Social2.0%
- Other1.2%
- Generative AI0.7%
Regions
Which countries visit premierinn.com?
- United Kingdom73.4%
- Germany5.5%
- United States5.2%
- Italy1.4%
- France1.4%
See how premierinn.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to premierinn.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- premier innBRAND399.48K194.07K206%
- premier inn londonBRAND15.8K19.35K82%
- premier inn edinburghBRAND8.76K7.42K118%
- premierinnBRAND6.92K5.88K118%
- premier inn manchesterBRAND6.4K6.56K98%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
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What does premierinn.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 474.4 KiB
- Hosting
- AKAMAI-ASN1 Akamai International B.V. · AS20940
- Email authentication
- SPF · DMARC none
- TLS
- TLSv1.3 · 123 days
Page and SEO
- Title
- Premier Inn hotels | Book direct
- Description
- From booking to bed, we’re here to help you rest easy. Whether it’s our choice of rooms across 800+ hotels, beds you won’t want to leave, our super tasty food, flexible rates or our friendly team members, these are just some of the reasons we’re one of the most-loved hotels in the UK and beyond.
- Cross-origin redirect
- Yes
- Word count
- 1,186
- Internal / external links
- 106 / 8
- Canonical
- https://www.premierinn.com/gb/en/home.html
- Language
- en
- H1 / H2
- 2 / 3
- Images missing alt
- 0 / 21
- Hreflang
- en-gb
- OG / Twitter
- OG · Twitter
Technology and tracking2 tracking
- Technology clues
- Next.js · PayPal · Bot protection · Consent manager
- Tracking clues
- Google Tag Manager · Google Analytics
- External script hosts
- assets.adobedtm.com · js-cdn.dynatrace.com · cdn-ukwest.onetrust.com
- Social links
- tiktok.com · instagram.com · x.com · facebook.com · linkedin.com
- Server
- Apache
- Security headers
- 6 / 6
- HSTS / CSP
- HSTS · CSP
- Cookie
- 3（Secure 2）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · none
- DKIM selectors
- s1 · s2
- Mail stack
- Proofpoint
- IPv6
- No AAAA
- Site verification TXT
- Facebook · Google · Microsoft
- SOA
- a1-124.akam.net
- NS
- a9-65.akam.net. · a2-65.akam.net. · a20-66.akam.net. · 3 more
- MX
- 20 mxb-00220b01.gslb.pphosted.com. · 10 mxa-00220b01.gslb.pphosted.com.
Hosting and networkAS20940
- A
- 23.53.3.144 · 23.53.3.133
- Hosting ASN
- AS20940 · 23.53.3.0/24
- Hosting organization
- AKAMAI-ASN1 Akamai International B.V.
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- a23-53-3-144.deploy.static.akamaitechnologies.com
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- DigiCert Global G3 TLS ECC SHA384 2020 CA1
- Certificate remaining
- 123 days
- Certificate SAN
- DNS:www.premierinn.com · DNS:auth.premierinn.com · DNS:auth0.premierinn.com · DNS:book.premierinn.com · 16 more
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- Index · 8
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 0
Well-known public paths
- Present / checked
- 0 / 5
Website information
When was premierinn.com registered?
- Domain
- premierinn.com
- Registration status
- Domain registered
- Registered
- 2004-05-09
- Registrar
- CSC Corporate Domains, Inc.
- Expires
- 2027-05-09
- Domain age
- 22 years
- DNSSEC
- No
- Registry status
- client transfer prohibited · server delete prohibited · server transfer prohibited · server update prohibited
Similar sites
What sites are similar to premierinn.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.