Website traffic
How much traffic does pantone.com get?
1.38M
+14.14%MoMEstimated monthly visits
1.52M1.01M507.13K0
Global rank
33,497
Country rank · United States
21,059
Category rank · Business and Consumer Services
24
Average visit duration
02:46
Pages per visit
4.25
Bounce rate
43.62%
Domain age
32 years
Search share
67.9%
Sources
Where does pantone.com's traffic come from?
- Search67.9%
- Direct22.0%
- Referrals5.7%
- Social1.7%
- Email0.9%
- Generative AI0.8%
- Paid search0.6%
- Display ads0.4%
- Other0.0%
Regions
Which countries visit pantone.com?
- United States30.3%
- United Kingdom3.7%
- South Korea3.7%
- Mexico3.6%
- Germany3.3%
See how pantone.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to pantone.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- pantoneBRAND87.99K130.42K68%
- pantone colorBRAND9.9K16.05K62%
- pantone color finderBRAND9.38K10.79K87%
- pantone connectBRAND7.43K11.3K66%
- pantone color of the year 2026BRAND7.18K16.49K44%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
Unlock ProSite profile
What does pantone.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 478.6 KiB
- Hosting
- FASTLY · AS54113
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 78 days
Page and SEOSchema 4
- Final URL
- https://www.pantone.com/
- Title
- PANTONE® USA | Color Solutions, Trends, Guides, & Tools
- Description
- Discover Pantone color solutions, tools, and trend insights. Achieve color accuracy, consistency, and inspiration across design, digital, and product development.
- Cross-origin redirect
- Yes
- Word count
- 675
- Internal / external links
- 37 / 7
- Canonical
- https://www.pantone.com/
- Language
- en
- H1 / H2
- 0 / 1
- Images missing alt
- 0 / 35
- Schema
- ContactPoint · Organization · SearchAction · WebSite
- Hreflang
- en-US · en-GB · en-DE · fr-FR · de-DE · it-IT · es-ES · en-HK · 2 more
- OG locale
- en_US
- Feed / Manifest / AMP
- Manifest
Technology and tracking1 tracking
- Technology clues
- Next.js · Contentful · jQuery · React · Consent manager
- Tracking clues
- Google Tag Manager
- Social links
- instagram.com · facebook.com · x.com · linkedin.com
- Security headers
- 5 / 6
- HSTS / CSP
- HSTS · CSP
- Alt-Svc
- Set
- Cookie
- 3（Secure 3）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- MTA-STS / BIMI
- BIMI
- DKIM selectors
- selector1 · s1 · s2
- Mail stack
- Microsoft 365
- IPv6
- No AAAA
- Site verification TXT
- Atlassian · Google · Microsoft · Stripe
- SOA
- ns-1935.awsdns-49.co.uk
- NS
- ns-1110.awsdns-10.org. · ns-1935.awsdns-49.co.uk. · ns-24.awsdns-03.com. · 1 more
- MX
- 10 veralto-com.mail.protection.outlook.com.
Hosting and networkAS54113
- A
- 151.101.65.124 · 151.101.193.124 · 151.101.129.124 · 151.101.1.124
- Hosting ASN
- AS54113 · 151.101.64.0/22
- Hosting organization
- FASTLY - Fastly, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- YR1
- Certificate remaining
- 78 days
- Certificate SAN
- DNS:mcprod.pantone.com · DNS:pantone.com · DNS:www.pantone.com
robots and AI crawling11 disallowed
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- Index · 153
- AI explicitly disallowed
- 11
- AI explicitly allowed
- 5
- Disallow examples
- GPTBot · ClaudeBot · anthropic-ai · Google-Extended · GoogleOther · Bytespider · CCBot · cohere-ai · 3 more
Well-known public paths
- Present / checked
- 0 / 5
Website information
When was pantone.com registered?
- Domain
- pantone.com
- Registration status
- Domain registered
- Registered
- 1995-01-17
- Registrar
- GoDaddy.com, LLC
- Expires
- 2027-01-18
- Domain age
- 32 years
- DNSSEC
- No
- Registry status
- client delete prohibited · client renew prohibited · client transfer prohibited · client update prohibited
Similar sites
What sites are similar to pantone.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.