Website traffic
How much traffic does olaplex.com get?
1.13M
+18.17%MoMEstimated monthly visits
1.22M813.83K406.92K0
Global rank
45,726
Country rank · United States
12,921
Category rank · Beauty and Cosmetics
137
Average visit duration
01:21
Pages per visit
3.02
Bounce rate
52.19%
Domain age
14 years
Search share
29.5%
Sources
Where does olaplex.com's traffic come from?
- Search29.5%
- Paid search18.1%
- Direct13.2%
- Other13.1%
- Social9.0%
- Display ads7.4%
- Email4.4%
- Referrals4.2%
- Generative AI1.1%
Regions
Which countries visit olaplex.com?
- United States56.0%
- Germany7.0%
- United Kingdom5.0%
- Canada3.5%
- Australia2.4%
See how olaplex.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to olaplex.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- olaplexBRAND48.86K68.75K71%
- hair typesBRAND4.81K85.98K6%
- olaplex shampooBRAND1.9K7.16K27%
- olaplex no 3BRAND1.77K9.54K19%
- olaplex bonding oilBRAND1.62K7.7K21%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does olaplex.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- DNSSEC
- HTTP
- 200
- Page size
- 1.4 MiB
- Hosting
- CLOUDFLARENET · AS13335
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 62 days
Page and SEOSchema 3
- Final URL
- https://olaplex.com/
- Title
- Protect & Strengthen: For Every Hair Type & Texture - OLAPLEX, Inc
- Description
- Reach for OLAPLEX for strong, healthier-looking hair you love. Learn how OLAPLEX Bond Building TechnologyTM protects and strengthens every hair type, texture, and style.
- Cross-origin redirect
- No
- Word count
- 1,674
- Internal / external links
- 72 / 9
- Canonical
- https://olaplex.com/
- Language
- en
- H1 / H2
- 5 / 15
- Images missing alt
- 27 / 76
- Schema
- Organization · SearchAction · WebSite
- Hreflang
- x-default · en · es · en-GB · en-AU · it-IT · en-IT · es-ES · 5 more
- OG / Twitter
- OG · Twitter
Technology and tracking1 tracking
- Technology clues
- Shopify · Bootstrap · jQuery · React · PayPal · Bot protection · Cloudflare
- Tracking clues
- Google Tag Manager
- External script hosts
- cdn.optimizely.com · apps.bazaarvoice.com · shop.app · cdn.shopify.com · static.klaviyo.com · js.klarna.com
- Social links
- instagram.com · facebook.com · tiktok.com · youtube.com
- Server
- cloudflare
- Security headers
- 3 / 6
- HSTS / CSP
- HSTS · CSP
- Alt-Svc
- Set
- Cookie
- 5（Secure 5）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- MTA-STS / BIMI
- MTA-STS · BIMI
- DKIM selectors
- google · s1 · s2
- Mail stack
- Proofpoint
- IPv6
- No AAAA
- DNSSEC
- DNSKEY · AD
- Site verification TXT
- Adobe · Apple · Atlassian · Canva · DocuSign · Facebook · 4 more
- SOA
- drew.ns.cloudflare.com
- NS
- drew.ns.cloudflare.com. · marjory.ns.cloudflare.com.
- MX
- 10 mxa-0068b501.gslb.pphosted.com. · 10 mxb-0068b501.gslb.pphosted.com.
Hosting and networkAS13335
- A
- 23.227.38.32
- Hosting ASN
- AS13335 · 23.227.38.0/23
- Hosting organization
- CLOUDFLARENET - Cloudflare, Inc.
- Hosting country
- CA
- BGP announcement
- Yes
- Reverse DNS
- myshopify.com
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- Entrust DV TLS Issuing RSA CA 2
- Certificate remaining
- 62 days
- Certificate SAN
- DNS:*.olaplex.com · DNS:olaplex.com
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- Index · 111
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 16
Well-known public paths1 hits
- Present / checked
- 1 / 5
- /llms.txt
- Present · 4.3 KiB
- llms summary
- This document describes how AI agents can interact with OLAPLEX Inc.'s online store at https://olaplex.com. · If you are reading this on behalf of your user and you act as a person
Website information
When was olaplex.com registered?
- Domain
- olaplex.com
- Registration status
- Domain registered
- Registered
- 2013-02-11
- Registrar
- 101domain GRS Limited
- Expires
- 2033-02-11
- Domain age
- 14 years
- DNSSEC
- Yes
- Registry status
- client transfer prohibited · server delete prohibited · server transfer prohibited · server update prohibited
Similar sites
What sites are similar to olaplex.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.