Website traffic
How much traffic does observer.com get?
565.61K
-7.15%MoMEstimated monthly visits
657.86K438.58K219.29K0
Global rank
110,233
Country rank · United States
43,495
Category rank · News and Media
1,537
Average visit duration
00:34
Pages per visit
1.47
Bounce rate
58.09%
Domain age
32 years
Search share
55.6%
Sources
Where does observer.com's traffic come from?
- Search55.6%
- Direct22.2%
- Referrals13.5%
- Social4.1%
- Email3.3%
- Generative AI1.2%
- Display ads0.1%
- Other0.0%
- Paid search0.0%
Regions
Which countries visit observer.com?
- United States58.9%
- United Kingdom5.2%
- Canada1.8%
- Germany1.7%
- India1.3%
See how observer.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to observer.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- christian bale5.02K619.44K1%
- cotswolds rail weekend4.42K879.27K1%
- observerBRAND3.01K42.02K7%
- chris hansen2.65K801.34K0%
- wes anderson2.43K309.72K1%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does observer.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 387.2 KiB
- Hosting
- AUTOMATTIC · AS2635
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 46 days
Page and SEOSchema 4
- Final URL
- https://observer.com/
- Title
- News, data and insight about the powerful forces that shape the world. | Observer
- Description
- News, data and insight about the powerful forces that shape the world.
- Cross-origin redirect
- No
- Word count
- 3,702
- Internal / external links
- 143 / 13
- Canonical
- https://observer.com/
- Language
- en-US
- H1 / H2
- 0 / 15
- Images missing alt
- 18 / 65
- Schema
- ImageObject · NewsMediaOrganization · SearchAction · WebPage
- OG / Twitter
- OG · Twitter
- OG locale
- en_US
- Feed / Manifest / AMP
- Feed · Manifest
Technology and tracking3 tracking
- Technology clues
- WordPress · jQuery · Bot protection · Consent manager
- Tracking clues
- Google Tag Manager · Google Analytics · Meta Pixel
- External script hosts
- htlbid.com · googletagmanager.com · ak.sail-horizon.com · cdn.parsely.com · stats.wp.com
- Social links
- facebook.com · x.com · linkedin.com · instagram.com
- Generator
- WordPress 6.8.11
- Server
- nginx
- Security headers
- 1 / 6
- HSTS / CSP
- HSTS
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- DKIM selectors
- Mail stack
- Google Workspace
- IPv6
- No AAAA
- Site verification TXT
- Facebook · Google
- SOA
- ns1.wordpress.com
- NS
- ns3.wordpress.com. · ns2.wordpress.com. · ns1.wordpress.com.
- MX
- 10 aspmx2.googlemail.com. · 10 aspmx3.googlemail.com. · 5 alt2.aspmx.l.google.com. · 2 more
Hosting and networkAS2635
- A
- 192.0.66.160
- Hosting ASN
- AS2635 · 192.0.66.0/24
- Hosting organization
- AUTOMATTIC - Automattic, Inc
- Hosting country
- US
- BGP announcement
- Yes
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- YE2
- Certificate remaining
- 46 days
- Certificate SAN
- DNS:observer.com · DNS:www.observer.com
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- URL set · 19
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 16
Well-known public paths1 hits
- Present / checked
- 1 / 5
- /ads.txt
- Present · 18.0 KiB
Website information
When was observer.com registered?
- Domain
- observer.com
- Registration status
- Domain registered
- Registered
- 1994-04-23
- Registrar
- GoDaddy.com, LLC
- Expires
- 2027-02-03
- Domain age
- 32 years
- DNSSEC
- No
- Registry status
- client delete prohibited · client renew prohibited · client transfer prohibited · client update prohibited
Similar sites
What sites are similar to observer.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.