Website traffic
How much traffic does obi-italia.it get?
2.31M
-13.36%MoMEstimated monthly visits
2.88M1.92M958.66K0
Global rank
22,541
Country rank · Italy
542
Category rank · Home and Garden
6
Average visit duration
02:17
Pages per visit
3.75
Bounce rate
31.15%
Domain age
27 years
Search share
40.7%
Sources
Where does obi-italia.it's traffic come from?
- Search40.7%
- Paid search25.9%
- Direct22.0%
- Display ads4.1%
- Referrals3.8%
- Generative AI1.7%
- Social1.1%
- Email0.8%
- Other0.0%
Regions
Which countries visit obi-italia.it?
- Italy95.7%
- United States0.5%
- Switzerland0.3%
- Slovenia0.3%
- Germany0.3%
See how obi-italia.it compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to obi-italia.it?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- obiBRAND95.2K482.89K20%
- obi italiaBRAND2.54K2.3K110%
- obi curnoBRAND1.68K1.19K141%
- obi lonatoBRAND1.63K780209%
- obi legnoBRAND1.19K880135%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does obi-italia.it show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 554.1 KiB
- Hosting
- AMAZON-02 · AS16509
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 173 days
Page and SEOSchema 5
- Final URL
- https://www.obi-italia.it/
- Title
- OBI Italia - tutto per il fai da te, bricolage, casa, giardino
- Description
- OBI Italia - il numero uno per arredare, decorare e rinnovare casa e giardino. Scopri il nostro catalogo prodotti e le nostre offerte, compra online o in negozio
- Cross-origin redirect
- Yes
- Word count
- 1,350
- Internal / external links
- 103 / 1
- Canonical
- https://www.obi-italia.it/
- Language
- it-IT
- H1 / H2
- 5 / 27
- Images missing alt
- 12 / 45
- Schema
- ContactPoint · ImageObject · Organization · ReadAction · WebPage
- Hreflang
- it-IT · hu-HU · cs-CZ · sk-SK · de-AT · de-DE · x-default
- OG / Twitter
- OG
- OG locale
- it_IT
- Feed / Manifest / AMP
- Manifest
Technology and tracking1 tracking
- Technology clues
- Nuxt · React · PayPal · Hotjar · Bot protection
- Tracking clues
- Google Tag Manager
- External script hosts
- assets.obi-italia.it · eum.instana.io · 0w5x2rjbwu.kameleoon.eu · assets.obi.de · obi-it.app.baqend.com
- Generator
- disc-fe-v3
- Server
- CloudFront
- Security headers
- 3 / 6
- HSTS / CSP
- HSTS
- Alt-Svc
- Set
- Cookie
- 4（Secure 4）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- DKIM selectors
- Mail stack
- Google Workspace
- IPv6
- No AAAA
- Site verification TXT
- Adobe · Atlassian · Google · Microsoft · Yandex
- SOA
- ns01.cancom-mase.com
- NS
- ns05.cancom-mase.eu. · ns03.cancom-mase.org. · ns02.cancom-mase.net. · 2 more
- MX
- 10 alt3.aspmx.l.google.com. · 10 alt4.aspmx.l.google.com. · 1 aspmx.l.google.com. · 2 more
Hosting and networkAS16509
- A
- 108.138.7.86 · 108.138.7.52 · 108.138.7.115 · 108.138.7.101
- Hosting ASN
- AS16509 · 108.138.7.0/24
- Hosting organization
- AMAZON-02 - Amazon.com, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- server-108-138-7-86.fra56.r.cloudfront.net
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- Amazon RSA 2048 M04
- Certificate remaining
- 173 days
- Certificate SAN
- DNS:obi-italia.it
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- Index · 5
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 16
Well-known public paths1 hits
- Present / checked
- 1 / 5
- /.well-known/security.txt
- Present · 156 B
- security summary
- Contact: https://vdp.obi-italia.it · Preferred-Languages: en, de
Website information
When was obi-italia.it registered?
- Domain
- obi-italia.it
- Registration status
- Domain registered
- Registered
- 1999-12-08
- Domain age
- 27 years
- Registry status
- ok
Similar sites
What sites are similar to obi-italia.it?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.