Website traffic
How much traffic does nidirect.gov.uk get?
1.42M
+4.70%MoMEstimated monthly visits
1.56M1.04M519.74K0
Global rank
28,672
Country rank · United Kingdom
1,111
Category rank · Government
15
Average visit duration
03:26
Pages per visit
5.65
Bounce rate
38.57%
Domain age
26 years
Search share
46.8%
Sources
Where does nidirect.gov.uk's traffic come from?
- Search46.8%
- Direct41.3%
- Referrals6.2%
- Social2.0%
- Email1.7%
- Generative AI1.1%
- Display ads0.8%
- Paid search0.2%
- Other0.0%
Regions
Which countries visit nidirect.gov.uk?
- United Kingdom82.6%
- United States2.7%
- Ireland2.2%
- Germany0.6%
- Singapore0.6%
See how nidirect.gov.uk compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to nidirect.gov.uk?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- universal credit88.17K354.93K25%
- universal credit login26.52K261.64K10%
- uc login23.52K102.14K23%
- universal credit sign in18.57K37.5K50%
- book driving test11.27K58.31K19%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
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What does nidirect.gov.uk show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 95.6 KiB
- Hosting
- FASTLY · AS54113
- Email authentication
- SPF · DMARC quarantine
- TLS
- TLSv1.3 · 77 days
Page and SEO
- Final URL
- https://www.nidirect.gov.uk/
- Title
- Home
- Description
- nidirect is the official government website for Northern Ireland citizens. nidirect brings together lots of information from government departments and agencies, written in language that is easy to understand.
- Cross-origin redirect
- Yes
- Word count
- 1,506
- Internal / external links
- 48 / 148
- Canonical
- https://www.nidirect.gov.uk/
- Language
- en
- H1 / H2
- 1 / 12
- Images missing alt
- 0 / 7
- OG / Twitter
- OG · Twitter
- Feed / Manifest / AMP
- Manifest
Technology and tracking1 tracking
- Technology clues
- jQuery
- Tracking clues
- Google Tag Manager
- External script hosts
- cdn.jsdelivr.net
- Social links
- twitter.com · facebook.com · youtube.com
- Generator
- Drupal 10 (https://www.drupal.org)
- Security headers
- 3 / 6
- HSTS / CSP
- HSTS
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · quarantine
- DKIM selectors
- s1 · s2
- IPv6
- No AAAA
- Site verification TXT
- Google · Microsoft
- SOA
- ns1.nics.gov.uk
- NS
- ns2.nics.gov.uk. · ns1.nics.gov.uk. · ns1.bb-online.net. · 4 more
- MX
- 10 mx-01-eu-west-1.prod.hydra.sophos.com. · 20 mx-02-eu-west-1.prod.hydra.sophos.com.
Hosting and networkAS54113
- A
- 151.101.194.216
- Hosting ASN
- AS54113 · 151.101.192.0/22
- Hosting organization
- FASTLY - Fastly, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- YR1
- Certificate remaining
- 77 days
- Certificate SAN
- DNS:nidirect.gov.uk · DNS:www.nidirect.gov.uk
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- Index · 3
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 16
Well-known public paths1 hits
- Present / checked
- 1 / 5
- /.well-known/security.txt
- Present · 162 B
- security summary
- Contact: https://www.finance-ni.gov.uk/vulnerability-disclosure · Expires: 2028-08-13T00:00:00.000Z · Policy: https://www.finance-ni.gov.uk/vulnerability-disclosure
Website information
When was nidirect.gov.uk registered?
- Domain
- nidirect.gov.uk
- Registration status
- Domain registered
- Registered
- 2000-07-06
- Registrar
- Department of Finance
- Expires
- 2028-07-06
- Domain age
- 26 years
- DNSSEC
- No
- Registry status
- server update prohibited · server delete prohibited
Similar sites
What sites are similar to nidirect.gov.uk?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.