Website traffic
How much traffic does nhl.com get?
23.41M
+91.88%MoMEstimated monthly visits
25.28M16.85M8.43M0
Global rank
2,302
Country rank · United States
1,109
Category rank · Sports
22
Average visit duration
03:29
Pages per visit
3.35
Bounce rate
43.89%
Domain age
32 years
Search share
39.5%
Sources
Where does nhl.com's traffic come from?
- Direct48.0%
- Search39.5%
- Social5.4%
- Referrals2.4%
- Email1.7%
- Other1.5%
- Paid search0.8%
- Display ads0.4%
- Generative AI0.2%
Regions
Which countries visit nhl.com?
- United States50.0%
- Canada35.5%
- Finland2.0%
- Germany1.5%
- Sweden1.1%
See how nhl.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to nhl.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- nhlBRAND964.39K1.42M68%
- canadiens de montréal180.95K62.2K291%
- detroit red wings169.67K144.17K118%
- nhl scheduleBRAND132.37K84.99K156%
- winnipeg jets113.8K125.99K90%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does nhl.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 353.5 KiB
- Hosting
- CLOUDFLARENET · AS13335
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 32 days
Page and SEOSchema 5
- Final URL
- https://www.nhl.com/
- Title
- Official Site of the National Hockey League | NHL.com
- Description
- The official National Hockey League website including news, rosters, stats, schedules, teams, and video.
- Cross-origin redirect
- Yes
- Word count
- 1,492
- Internal / external links
- 155 / 12
- Canonical
- https://www.nhl.com/
- Language
- en
- H1 / H2
- 0 / 15
- Images missing alt
- 0 / 98
- Schema
- EntryPoint · ImageObject · Organization · SearchAction · Website
- OG / Twitter
- OG · Twitter
- Feed / Manifest / AMP
- Manifest
Technology and tracking2 tracking
- Technology clues
- React · Consent manager · Cloudflare
- Tracking clues
- Google Tag Manager · Google Ads
- External script hosts
- cdn.cookielaw.org · static.adsafeprotected.com · micro.rubiconproject.com · securepubads.g.doubleclick.net
- Social links
- youtube.com · instagram.com · facebook.com · twitter.com · tiktok.com
- Server
- cloudflare
- Security headers
- 5 / 6
- HSTS / CSP
- HSTS · CSP
- Cookie
- 1（Secure 1）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- MTA-STS / BIMI
- BIMI
- DKIM selectors
- selector1
- IPv6
- AAAA present
- Site verification TXT
- Adobe · Apple · Atlassian · DocuSign · Facebook · Google
- SOA
- ns3.lnh.com
- NS
- ns0202.secondary.cloudflare.com. · ns0073.secondary.cloudflare.com.
- MX
- 10 esa1.hc3405-36.iphmx.com. · 10 esa2.hc3405-36.iphmx.com.
Hosting and networkAS13335
- A
- 104.18.16.236 · 104.18.17.236
- AAAA
- 2606:4700::6812:10ec · 2606:4700::6812:11ec
- Hosting ASN
- AS13335 · 104.18.16.0/20
- Hosting organization
- CLOUDFLARENET - Cloudflare, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- WE1
- Certificate remaining
- 32 days
- Certificate SAN
- DNS:nhl.com · DNS:*.nhl.com
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- Index · 3
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 16
Well-known public paths1 hits
- Present / checked
- 1 / 4
- /ads.txt
- Present · 1.3 KiB
Website information
When was nhl.com registered?
- Domain
- nhl.com
- Registration status
- Domain registered
- Registered
- 1994-10-18
- Registrar
- Moniker Online Services LLC
- Expires
- 2026-10-17
- Domain age
- 32 years
- DNSSEC
- No
- Registry status
- client transfer prohibited
Similar sites
What sites are similar to nhl.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.