Skip to main content

rei.com

rei.com had about 32.55M visits in September 2026, down 13.61% from August; the top source is direct.

REI: A Life Outdoors is a Life Well Lived | REI Co-op

Website traffic

How much traffic does rei.com get?

32.55M

-13.61%MoMEstimated monthly visits
78940.69M27.13M13.56M0
Global rank

1,225

Country rank · United States

279

Category rank · Sports

5

Average visit duration

03:49

Pages per visit

4.95

Bounce rate

39.15%

Domain age

31 years

Search share

27.8%

Sources

Where does rei.com's traffic come from?

  • Direct
    29.4%
  • Search
    27.8%
  • Paid search
    14.2%
  • Display ads
    11.5%
  • Other
    6.9%
  • Social
    3.8%
  • Email
    3.0%
  • Referrals
    2.8%
  • Generative AI
    0.5%

Regions

Which countries visit rei.com?

  • United States
    94.6%
  • Canada
    0.9%
  • United Kingdom
    0.4%
  • South Korea
    0.3%
  • China
    0.2%

See how rei.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

What keywords send traffic to rei.com?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. reiBRAND852.36K767.13K111%
  2. rei outletBRAND41.17K32.21K128%
  3. winter jacket sale32.04K1.77M2%
  4. rei saleBRAND21.76K11.24K194%
  5. rei labor day saleBRAND19.46K14.93K130%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

Full keyword rankings are a Pro feature

Unlock Pro

Baidu rank

Website information

When was rei.com registered?

Domain
rei.com
Registration status
Domain registered
Registered
1996-03-13
Registrar
CSC Corporate Domains, Inc.
Expires
2027-03-14
Domain age
31 years
DNSSEC
No
Registry status
client transfer prohibited · server delete prohibited · server transfer prohibited · server update prohibited

Similar sites

What sites are similar to rei.com?

Website reports in the same category, with nearby monthly visits.

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.
Data notes →How estimates are produced →Website traffic sources →Claim, correct or hide this report →