Website traffic
How much traffic does fanatics.com get?
17.48M
+14.02%MoMEstimated monthly visits
18.88M12.59M6.29M0
Global rank
2,331
Country rank · United States
509
Category rank · Sports
7
Average visit duration
03:25
Pages per visit
5.21
Bounce rate
39.59%
Domain age
28 years
Search share
17.1%
Sources
Where does fanatics.com's traffic come from?
- Direct27.9%
- Paid search18.4%
- Search17.1%
- Social9.7%
- Referrals9.6%
- Email6.9%
- Display ads5.0%
- Other5.0%
- Generative AI0.3%
Regions
Which countries visit fanatics.com?
- United States91.5%
- Canada1.2%
- China0.6%
- United Kingdom0.6%
- Brazil0.5%
See how fanatics.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to fanatics.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- fanaticsBRAND509.67K324.96K157%
- nfl shop11.74K78.67K15%
- fantaticsBRAND5.54K4.09K136%
- ravens jersey5.19K4.44K117%
- fanaticBRAND5.13K25.16K20%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does fanatics.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 2.5 KiB
- Hosting
- AKAMAI-AS · AS16625
- Email authentication
- SPF · DMARC quarantine
- TLS
- TLSv1.3 · 56 days
Page and SEO
- Final URL
- https://fanatics.com/
- Cross-origin redirect
- No
- Word count
- 5
- Internal / external links
- 0 / 1
- H1 / H2
- 0 / 0
- Images missing alt
- 0 / 1
Technology and tracking
- Security headers
- 0 / 6
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · quarantine
- DKIM selectors
- selector1 · s1 · s2
- Mail stack
- Microsoft 365
- IPv6
- AAAA present
- Site verification TXT
- Adobe · Apple · Atlassian · DocuSign · Google · Microsoft · 2 more
- SOA
- a1-147.akam.net
- NS
- a1-147.akam.net. · a4-66.akam.net. · a3-65.akam.net. · 3 more
- MX
- 0 fanatics-com.mail.protection.outlook.com.
Hosting and networkAS16625
- A
- 23.51.60.126
- AAAA
- 2600:140b:1c00:fa7::ce2 · 2600:140b:1c00:fb7::ce2
- Hosting ASN
- AS16625 · 23.51.60.0/22
- Hosting organization
- AKAMAI-AS - Akamai Technologies, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- a23-51-60-126.deploy.static.akamaitechnologies.com
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- DigiCert EV RSA CA G2
- Certificate remaining
- 56 days
- Certificate SAN
- DNS:www.footballfanatics.com · DNS:footballfanatics.com · DNS:images.footballfanatics.com · DNS:www.fanatics.com · 1 more
robots and AI crawling1 disallowed
- Robots.txt
- 200
- Global Disallow /
- No
- AI explicitly disallowed
- 1
- AI explicitly allowed
- 15
- Disallow examples
- CCBot
Well-known public paths1 hits
- Present / checked
- 1 / 1
- /ads.txt
- Present · 32.4 KiB
Website information
When was fanatics.com registered?
- Domain
- fanatics.com
- Registration status
- Domain registered
- Registered
- 1998-09-22
- Registrar
- MarkMonitor Inc.
- Expires
- 2027-09-21
- Domain age
- 28 years
- DNSSEC
- No
- Registry status
- client delete prohibited · client transfer prohibited · client update prohibited · server delete prohibited
Similar sites
What sites are similar to fanatics.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.