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nelly.com

nelly.com had about 1.63M visits in September 2026, down 1.89% from August; the top source is direct.

NELLY | Women's Fashion - Clothing, Shoes & Accessories

Website traffic

How much traffic does nelly.com get?

1.63M

-1.89%MoMEstimated monthly visits
7892.08M1.39M694.63K0
Global rank

29,080

Country rank · Sweden

378

Category rank · Fashion and Apparel

25

Average visit duration

01:43

Pages per visit

4.20

Bounce rate

39.87%

Domain age

29 years

Search share

26.1%

Sources

Where does nelly.com's traffic come from?

  • Direct
    37.8%
  • Search
    26.1%
  • Paid search
    14.7%
  • Social
    7.1%
  • Display ads
    5.8%
  • Referrals
    3.3%
  • Email
    3.0%
  • Other
    1.7%
  • Generative AI
    0.6%

Regions

Which countries visit nelly.com?

  • Sweden
    33.6%
  • Denmark
    19.4%
  • Norway
    18.7%
  • Finland
    5.1%
  • Germany
    4.4%

See how nelly.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

What keywords send traffic to nelly.com?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. nellyBRAND88.85K101.44K88%
  2. gina tricot1.53K144.77K1%
  3. best deals onlineBRAND1.48K2.38M0%
  4. nellt1.03K930111%
  5. nakd80093.53K1%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

What does nelly.com show publicly?

  • HTTP 200
  • Email authentication
  • Hosting ASN
  • DNSSEC
HTTP
200
Page size
237.3 KiB
Hosting
CLOUDFLARENET · AS13335
Email authentication
SPF · DMARC none
TLS
TLSv1.3 · 51 days
Page and SEO
Title
NELLY | Women's Fashion - Clothing, Shoes & Accessories
Description
Welcome to NELLY - shop women's fashion, clothing, shoes, dresses, jeans and accessories for everyday looks and weekend plans. Fast shipping and smooth returns!
Cross-origin redirect
No
Word count
546
Internal / external links
37 / 5
Language
en-EN
H1 / H2
1 / 10
Images missing alt
8 / 30
Technology and tracking2 tracking
Technology clues
Next.js · Vercel · Cloudflare · React · PayPal · Consent manager
Tracking clues
Google Tag Manager · Cloudflare Web Analytics
External script hosts
static.cloudflareinsights.com
Social links
facebook.com · tiktok.com · youtube.com · instagram.com
Security headers
0 / 6
Email and DNS securitySet
SPF
Set
DMARC
Set · none
MTA-STS / BIMI
BIMI
DKIM selectors
selector1 · k1 · s1 · s2
Mail stack
Microsoft 365
IPv6
AAAA present
DNSSEC
DNSKEY · AD
Site verification TXT
Apple · Facebook · Google · Microsoft
SOA
liz.ns.cloudflare.com
NS
liz.ns.cloudflare.com. · rob.ns.cloudflare.com.
MX
10 nelly-com.mail.protection.outlook.com.
Hosting and networkAS13335
A
104.18.22.58 · 104.18.23.58
AAAA
2606:4700::6812:163a · 2606:4700::6812:173a
Hosting ASN
AS13335 · 104.18.16.0/20
Hosting organization
CLOUDFLARENET - Cloudflare, Inc.
Hosting country
US
BGP announcement
Yes
TLS
TLSv1.3 · Verified
Certificate issuer
WE1
Certificate remaining
51 days
Certificate SAN
DNS:nelly.com · DNS:*.nelly.com

Website information

When was nelly.com registered?

Domain
nelly.com
Registration status
Domain registered
Registered
1997-06-25
Registrar
MarkMonitor Inc.
Expires
2027-06-24
Domain age
29 years
DNSSEC
Yes
Registry status
client delete prohibited · client transfer prohibited · client update prohibited

Similar sites

What sites are similar to nelly.com?

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.