Website traffic
How much traffic does michaels.com get?
36.23M
+11.00%MoMEstimated monthly visits
39.13M26.09M13.04M0
Global rank
1,052
Country rank · United States
256
Category rank · E-commerce and Shopping
2
Average visit duration
04:29
Pages per visit
5.27
Bounce rate
41.24%
Domain age
31 years
Search share
28.6%
Sources
Where does michaels.com's traffic come from?
- Search28.6%
- Direct26.3%
- Paid search22.8%
- Display ads9.1%
- Social4.5%
- Email4.0%
- Referrals3.4%
- Other0.9%
- Generative AI0.4%
Regions
Which countries visit michaels.com?
- United States87.7%
- Canada10.0%
- United Kingdom0.3%
- Singapore0.1%
- Germany0.1%
See how michaels.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to michaels.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- michaelsBRAND1.86M880.77K211%
- micheals228.63K99.23K230%
- michaels canadaBRAND192.98K57.59K335%
- michaels couponsBRAND76.65K4.89K1568%
- michael's41.04K22.69K181%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
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What does michaels.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 640.4 KiB
- Hosting
- AKAMAI-ASN1 Akamai International B.V. · AS20940
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 155 days
Page and SEO
- Final URL
- https://www.michaels.com/
- Title
- Arts & Crafts, Frames, Seasonal Décor | DIY & Inspiration | Michaels
- Description
- Shop the Michaels Arts and Crafts Store for the best selection of art supplies, crafting materials, and creative inspiration.
- Cross-origin redirect
- Yes
- Word count
- 1,110
- Internal / external links
- 67 / 7
- Canonical
- https://www.michaels.com/
- Language
- en
- H1 / H2
- 4 / 15
- Images missing alt
- 2 / 81
- OG / Twitter
- OG · Twitter
Technology and tracking1 tracking
- Technology clues
- Next.js · React
- Tracking clues
- Google Tag Manager
- External script hosts
- static.platform.michaels.com · cdn-prod.securiti.ai
- Social links
- facebook.com · instagram.com · twitter.com · youtube.com
- Security headers
- 0 / 6
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- DKIM selectors
- selector1 · selector2 · s1 · s2
- Mail stack
- Proofpoint
- IPv6
- No AAAA
- Site verification TXT
- Apple · Atlassian · Facebook · Google · Microsoft
- SOA
- a1-184.akam.net
- NS
- a1-184.akam.net. · wvzmsim1. · a5-66.akam.net. · 4 more
- MX
- 10 mxb-005f4f01.gslb.pphosted.com. · 10 mxa-005f4f01.gslb.pphosted.com.
Hosting and networkAS20940
- A
- 23.53.3.140 · 23.53.3.141
- Hosting ASN
- AS20940 · 23.53.3.0/24
- Hosting organization
- AKAMAI-ASN1 Akamai International B.V.
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- a23-53-3-140.deploy.static.akamaitechnologies.com
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- Entrust DV TLS Issuing ECC CA 2
- Certificate remaining
- 155 days
- Certificate SAN
- DNS:www.michaels.com · DNS:aaronbrothers.com · DNS:assets.michaels.com · DNS:canada.michaels.com · 16 more
Website information
When was michaels.com registered?
- Domain
- michaels.com
- Registration status
- Domain registered
- Registered
- 1995-05-19
- Registrar
- GoDaddy Corporate Domains, LLC
- Expires
- 2027-05-20
- Domain age
- 31 years
- DNSSEC
- No
- Registry status
- client transfer prohibited · server delete prohibited · server transfer prohibited · server update prohibited
Similar sites
What sites are similar to michaels.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.