Website traffic
How much traffic does whatnot.com get?
20.65M
-10.05%MoMEstimated monthly visits
24.8M16.53M8.27M0
Global rank
1,411
Country rank · United States
341
Category rank · E-commerce and Shopping
4
Average visit duration
04:51
Pages per visit
11.40
Bounce rate
33.21%
Domain age
30 years
Search share
14.8%
Sources
Where does whatnot.com's traffic come from?
- Direct63.2%
- Search14.8%
- Social6.9%
- Referrals4.0%
- Email3.8%
- Other3.3%
- Display ads2.2%
- Paid search1.4%
- Generative AI0.4%
Regions
Which countries visit whatnot.com?
- United States78.1%
- United Kingdom7.5%
- France3.5%
- Australia2.7%
- Canada1.9%
See how whatnot.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to whatnot.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- whatnotBRAND907.98K538.51K169%
- what notBRAND150.1K44.95K334%
- whatnot careersBRAND9.62K8.71K110%
- what is whatnotBRAND8.48K8.61K99%
- whatnot appBRAND8.13K5.06K161%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
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What does whatnot.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- DNSSEC
- HTTP
- 200
- Page size
- 733.5 KiB
- Hosting
- CLOUDFLARENET · AS13335
- Email authentication
- SPF · DMARC quarantine
- TLS
- TLSv1.3 · 86 days
Page and SEO
- Final URL
- https://www.whatnot.com/
- Title
- Whatnot: Shop, Sell, Connect
- Description
- Whatnot - The Live Shopping Marketplace. Shop, sell, and connect around things you love. Explore 250+ categories, including coins, sneakers, fashion, electronics, sports and Pokémon cards, fashion, plants, jewelry, and more. Join Whatnot today.
- Cross-origin redirect
- Yes
- Word count
- 119
- Internal / external links
- 11 / 8
- Canonical
- https://www.whatnot.com/
- Language
- en-US
- H1 / H2
- 1 / 3
- Images missing alt
- 4 / 15
- Hreflang
- de-DE · en-AU · en-GB · en-US · fr-FR · ja-JP · nl-NL
- OG / Twitter
- OG · Twitter
- OG locale
- en_US
Technology and tracking1 tracking
- Technology clues
- Next.js · Bootstrap · React · PayPal · Zendesk · Bot protection
- Tracking clues
- Google Tag Manager
- Social links
- facebook.com · x.com · instagram.com · linkedin.com · tiktok.com
- Security headers
- 0 / 6
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · quarantine
- MTA-STS / BIMI
- MTA-STS · BIMI
- DKIM selectors
- google · s1 · s2
- Mail stack
- Proofpoint
- IPv6
- AAAA present
- DNSSEC
- DNSKEY
- Site verification TXT
- Adobe · Apple · Atlassian · Canva · DocuSign · Google · 3 more
- SOA
- jobs.ns.cloudflare.com
- NS
- jobs.ns.cloudflare.com. · laylah.ns.cloudflare.com.
- MX
- 0 mxa-0084ab01.gslb.pphosted.com. · 0 mxb-0084ab01.gslb.pphosted.com.
Hosting and networkAS13335
- A
- 104.18.34.137 · 172.64.153.119
- AAAA
- 2606:4700:4400::ac40:9977 · 2606:4700:440c::6812:2289
- Hosting ASN
- AS13335 · 104.18.34.0/24
- Hosting organization
- CLOUDFLARENET - Cloudflare, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- WE1
- Certificate remaining
- 86 days
- Certificate SAN
- DNS:whatnot.com · DNS:mta-sts.whatnot.com
Well-known public paths1 hits
- Present / checked
- 1 / 1
- /.well-known/security.txt
- Present · 51 B
- security summary
- Contact: mailto:vulnerabilityreporting@whatnot.com
Website information
When was whatnot.com registered?
- Domain
- whatnot.com
- Registration status
- Domain registered
- Registered
- 1996-05-22
- Registrar
- Sea Wasp, LLC
- Expires
- 2032-05-23
- Domain age
- 30 years
- DNSSEC
- No
- Registry status
- client delete prohibited · client transfer prohibited · client update prohibited
Similar sites
What sites are similar to whatnot.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.