Website traffic
How much traffic does mattel.com get?
7.5M
-13.27%MoMEstimated monthly visits
10.01M6.67M3.34M0
Global rank
7,080
Country rank · United States
2,449
Category rank · Childcare
4
Average visit duration
02:17
Pages per visit
3.76
Bounce rate
42.76%
Domain age
31 years
Search share
34.7%
Sources
Where does mattel.com's traffic come from?
- Search34.7%
- Direct33.1%
- Social10.4%
- Display ads6.4%
- Email5.8%
- Paid search5.5%
- Referrals3.2%
- Generative AI0.8%
- Other0.2%
Regions
Which countries visit mattel.com?
- United States50.8%
- Canada5.9%
- Mexico4.3%
- United Kingdom3.1%
- Brazil3.0%
See how mattel.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to mattel.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- mattel creationsBRAND116.25K49.46K235%
- mattelBRAND112.26K90.93K124%
- hot wheels62.99K202.41K31%
- monster high46.69K225.86K21%
- barbie28.97K240.4K12%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does mattel.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 1.9 MiB
- Hosting
- AMAZON-02 · AS16509
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 63 days
Page and SEO
- Final URL
- https://about.mattel.com/
- Title
- Mattel | About
- Description
- We empower the next generation to explore the wonder of childhood and reach their full potential. Check out our top toys from Barbie, Hot Wheels, Fisher Price and more on Mattel.com!
- Cross-origin redirect
- Yes
- Word count
- 0
- Internal / external links
- 0 / 0
- Canonical
- https://about.mattel.com/
- Language
- en
- H1 / H2
- 0 / 0
- Images missing alt
- 0 / 0
- Hreflang
- en-US · x-default · nl-NL · fr-FR · de-DE · el-GR · it-IT · pl-PL · 3 more
- OG / Twitter
- OG · Twitter
Technology and tracking1 tracking
- Technology clues
- React · Netlify
- Tracking clues
- Google Tag Manager
- External script hosts
- a40.usablenet.com
- Server
- Netlify
- Security headers
- 6 / 6
- HSTS / CSP
- HSTS · CSP
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- MTA-STS / BIMI
- BIMI
- DKIM selectors
- selector1 · s1 · s2 · dkim
- Mail stack
- Microsoft 365
- IPv6
- No AAAA
- CAA issuers
- amazon.com · comodoca.com · digicert.com · entrust.net · 3 more
- Site verification TXT
- Apple · Atlassian · Canva · Facebook · Google · Microsoft · 1 more
- SOA
- ns1.markmonitor.com
- NS
- ns1.markmonitor.com. · ns2.markmonitor.com. · ns3.markmonitor.com. · 4 more
- MX
- 0 mattel-com.mail.protection.outlook.com.
Hosting and networkAS16509
- A
- 3.33.186.135 · 15.197.167.90
- Hosting ASN
- AS16509 · 3.33.176.0/20
- Hosting organization
- AMAZON-02 - Amazon.com, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- afa7f374f51cc8991.awsglobalaccelerator.com
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- YE2
- Certificate remaining
- 63 days
- Certificate SAN
- DNS:*.digital-svcs.mattel.com · DNS:digital-svcs.mattel.com · DNS:mattel.com · DNS:www.mattel.com · 1 more
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- URL set · 1
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 16
Well-known public paths
- Present / checked
- 0 / 5
Website information
When was mattel.com registered?
- Domain
- mattel.com
- Registration status
- Domain registered
- Registered
- 1995-06-05
- Registrar
- MarkMonitor Inc.
- Expires
- 2027-06-04
- Domain age
- 31 years
- DNSSEC
- No
- Registry status
- client delete prohibited · client transfer prohibited · client update prohibited
Similar sites
What sites are similar to mattel.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.