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carters.com

carters.com had about 12.26M visits in September 2026, up 5.53% from August; the top source is direct.

Carter's: Baby, Toddler, and Children's Clothes

Website traffic

How much traffic does carters.com get?

12.26M

+5.53%MoMEstimated monthly visits
78913.24M8.83M4.41M0
Global rank

3,177

Country rank · United States

678

Category rank · Childcare

1

Average visit duration

04:37

Pages per visit

6.47

Bounce rate

44.24%

Domain age

30 years

Search share

13.9%

Sources

Where does carters.com's traffic come from?

  • Direct
    28.3%
  • Display ads
    23.4%
  • Paid search
    19.4%
  • Search
    13.9%
  • Social
    5.0%
  • Email
    4.3%
  • Referrals
    3.6%
  • Other
    1.7%
  • Generative AI
    0.3%

Regions

Which countries visit carters.com?

  • United States
    92.9%
  • Canada
    1.2%
  • Brazil
    0.7%
  • United Kingdom
    0.4%
  • Costa Rica
    0.3%

See how carters.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

What keywords send traffic to carters.com?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. cartersBRAND270.91K201.17K135%
  2. carterBRAND12.06K33.66K36%
  3. carter'sBRAND7.28K11.15K65%
  4. carteraBRAND6.33K19.21K33%
  5. oshkosh5.69K26.32K22%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

What does carters.com show publicly?

  • HTTP 200
  • Email authentication
  • Hosting ASN
HTTP
200
Page size
534.3 KiB
Hosting
CLOUDFLARENET · AS13335
Email authentication
SPF · DMARC quarantine
TLS
TLSv1.3 · 182 days
Page and SEO
Title
Carter's: Baby, Toddler, and Children's Clothes
Description
Shop for baby clothing, baby necessities and essentials at Carter’s, the most trusted name in baby, kids, and toddler clothing. Shop our selection of cute baby & kids clothing.
Cross-origin redirect
Yes
Word count
1,703
Internal / external links
529 / 11
Canonical
https://www.carters.com/
Language
en-US
H1 / H2
0 / 11
Images missing alt
2 / 35
OG / Twitter
OG · Twitter
Feed / Manifest / AMP
Manifest
Technology and tracking2 tracking
Technology clues
Contentful · Cloudflare · React · Consent manager
Tracking clues
Google Tag Manager · Cloudflare Web Analytics
External script hosts
cdn.quantummetric.com · cdn.cookielaw.org · assets.adobedtm.com · client.px-cloud.net · babylist.com · static.cloudflareinsights.com
Social links
instagram.com · instagram.com · tiktok.com · facebook.com
Security headers
0 / 6
Email and DNS securitySet
SPF
Set
DMARC
Set · quarantine
DKIM selectors
Not found
Mail stack
Proofpoint
IPv6
No AAAA
CAA issuers
comodoca.com · digicert.com · letsencrypt.org · pki.goog · 1 more
Site verification TXT
Apple · Atlassian · Facebook · Google · Microsoft
SOA
kobe.ns.cloudflare.com
NS
kobe.ns.cloudflare.com. · mira.ns.cloudflare.com.
MX
10 mail0.carters.com. · 20 mail1.carters.com. · 30 mail6.carters.com. · 3 more
Hosting and networkAS13335
A
104.18.0.112 · 104.18.1.112
Hosting ASN
AS13335 · 104.18.0.0/20
Hosting organization
CLOUDFLARENET - Cloudflare, Inc.
Hosting country
US
BGP announcement
Yes
TLS
TLSv1.3 · Verified
Certificate issuer
DigiCert Global G2 TLS RSA SHA256 2020 CA1
Certificate remaining
182 days
Certificate SAN
DNS:carters.com · DNS:*.carters.com · DNS:www.carters.com · DNS:www.oshkosh.com · 4 more

Website information

When was carters.com registered?

Domain
carters.com
Registration status
Domain registered
Registered
1996-04-19
Registrar
SafeNames Ltd.
Expires
2027-04-20
Domain age
30 years
DNSSEC
No
Registry status
client delete prohibited · client transfer prohibited · client update prohibited

Similar sites

What sites are similar to carters.com?

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.