Website traffic
How much traffic does life.ru get?
7.74M
-13.07%MoMEstimated monthly visits
11.21M7.47M3.74M0
Global rank
9,449
Country rank · Russia
459
Category rank · News and Media
38
Average visit duration
01:32
Pages per visit
2.07
Bounce rate
40.94%
Domain age
27 years
Search share
29.4%
Sources
Where does life.ru's traffic come from?
- Direct48.6%
- Search29.4%
- Referrals17.6%
- Display ads1.9%
- Social1.7%
- Email0.5%
- Generative AI0.2%
- Paid search0.1%
- Other0.0%
Regions
Which countries visit life.ru?
- Russia83.8%
- Germany3.9%
- Moldova3.1%
- Ukraine1.3%
- Belarus1.2%
See how life.ru compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to life.ru?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- секс11.56K51.43K23%
- соседов2.49K58.16K4%
- новости сво2.45K19.26K13%
- когда включат отопление в москве 20261.84K4.32K43%
- игра престолов1.7K100.6K2%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
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What does life.ru show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 582.0 KiB
- Hosting
- CCT-AS OOO "Sovremennye setevye tekhnologii" · AS34879
- Email authentication
- SPF · DMARC none
- TLS
- TLSv1.3 · 8 days
Page and SEOSchema 5
- Final URL
- https://life.ru/
- Title
- «Life.ru» — информационный портал
- Description
- События и новости 24 часа в сутки: эксклюзивные расследования, оригинальные фото и видео, «живые» истории, топовые эксперты, онлайн трансляции со всей планеты и горячие тренды соцмедиа и блогов.
- Cross-origin redirect
- No
- Word count
- 1,108
- Internal / external links
- 92 / 10
- Canonical
- https://life.ru/
- Language
- ru
- H1 / H2
- 0 / 0
- Images missing alt
- 0 / 56
- Schema
- ImageObject · ItemList · NewsMediaOrganization · PostalAddress · SiteNavigationElement
- OG / Twitter
- OG
- OG locale
- ru_RU
- Feed / Manifest / AMP
- Manifest
Technology and tracking1 tracking
- Technology clues
- Next.js
- Tracking clues
- Google Tag Manager
- Social links
- t.me · t.me · t.me
- Server
- nginx
- Security headers
- 0 / 6
- Cookie
- 1（Secure 0）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · none
- DKIM selectors
- Not found
- IPv6
- No AAAA
- Site verification TXT
- Google · Yandex
- SOA
- ns3-l2.nic.ru
- NS
- ns3-l2.nic.ru. · ns4-l2.nic.ru.
- MX
- 9 mail.life.ru. · 10 mail.newsmedia.ru. · 15 mail2.newsmedia.ru.
Hosting and networkAS34879
- A
- 195.208.66.149
- Hosting ASN
- AS34879 · 195.208.66.0/24
- Hosting organization
- CCT-AS OOO "Sovremennye setevye tekhnologii"
- Hosting country
- RU
- BGP announcement
- Yes
- Reverse DNS
- cdn.ngenix.net
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- GlobalSign GCC R6 AlphaSSL CA 2025
- Certificate remaining
- 8 days
- Certificate SAN
- DNS:*.life.ru · DNS:life.ru
robots and AI crawling1 disallowed
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- Index · 118
- AI explicitly disallowed
- 1
- AI explicitly allowed
- 15
- Disallow examples
- Bytespider
Well-known public paths1 hits
- Present / checked
- 1 / 5
- /ads.txt
- Present · 9.6 KiB
Website information
When was life.ru registered?
- Domain
- life.ru
- Registration status
- Domain registered
- Registered
- 1999-07-19
- Registrar
- АО «Региональный Сетевой Информационный Центр»
- Expires
- 2027-07-31
- Domain age
- 27 years
- DNSSEC
- No
Similar sites
What sites are similar to life.ru?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.