Website traffic
How much traffic does lavazza.it get?
568.24K
+11.95%MoMEstimated monthly visits
613.7K409.13K204.57K0
Global rank
85,359
Country rank · Italy
2,074
Category rank · Food and Drink
16
Average visit duration
00:40
Pages per visit
2.81
Bounce rate
32.64%
Domain age
29 years
Search share
36.0%
Sources
Where does lavazza.it's traffic come from?
- Search36.0%
- Display ads19.8%
- Paid search13.7%
- Direct13.1%
- Social5.7%
- Referrals5.2%
- Email3.7%
- Generative AI1.7%
- Other1.1%
Regions
Which countries visit lavazza.it?
- Italy90.9%
- France3.2%
- Germany2.6%
- United Kingdom1.3%
- Switzerland0.8%
See how lavazza.it compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to lavazza.it?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- lavazzaBRAND8.13K44.17K18%
- my lavazzaBRAND1.69K490345%
- lavazza tablìBRAND1.6K930172%
- lavazza a modo mioBRAND1.57K2.67K59%
- decalcificazione lavazza a modo mioBRAND1.21K480252%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
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What does lavazza.it show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 376.8 KiB
- Hosting
- AMAZON-02 · AS16509
- Email authentication
- SPF · DMARC none
- TLS
- TLSv1.3 · 155 days
Page and SEOSchema 4
- Final URL
- https://www.lavazza.it/it
- Title
- Lavazza Caffè Espresso Italiano dal 1895
- Description
- Visita il Sito Ufficiale Lavazza: acquista caffè, miscele, macchine da caffè A Modo Mio e accessori originali. Lavazza, l'espresso preferito dagli italiani.
- Cross-origin redirect
- Yes
- Word count
- 2,924
- Internal / external links
- 96 / 10
- Canonical
- https://www.lavazza.it/it
- Language
- it
- H1 / H2
- 4 / 20
- Images missing alt
- 7 / 88
- Schema
- Organization · VideoObject · WebPage · WebSite
- Hreflang
- de-at · bg-bg · fr-fr · fi-fi · de-de · el-gr · hu-hu · it-it · 12 more
- Feed / Manifest / AMP
- Manifest
Technology and tracking1 tracking
- Technology clues
- Contentful · Bootstrap · jQuery · PayPal · Bot protection
- Tracking clues
- Microsoft Clarity
- External script hosts
- lavazza.my.site.com
- Social links
- youtube.com · facebook.com · instagram.com · youtube.com
- Server
- Apache/2.4.68 ()
- Security headers
- 1 / 6
- Cookie
- 3（Secure 1）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · none
- MTA-STS / BIMI
- MTA-STS
- DKIM selectors
- selector1
- Mail stack
- Microsoft 365
- IPv6
- No AAAA
- Site verification TXT
- SOA
- romina.ns.cloudflare.com
- NS
- romina.ns.cloudflare.com. · zac.ns.cloudflare.com.
- MX
- 10 lavazza-it.mail.protection.outlook.com.
Hosting and networkAS16509
- A
- 34.242.237.162
- Hosting ASN
- AS16509 · 34.240.0.0/13
- Hosting organization
- AMAZON-02 - Amazon.com, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- ec2-34-242-237-162.eu-west-1.compute.amazonaws.com
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- Amazon RSA 2048 M01
- Certificate remaining
- 155 days
- Certificate SAN
- DNS:*.lavazzapro.jp · DNS:lavazza.com.pe · DNS:lavazza.at · DNS:lavazza.no · 16 more
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- URL set · 821
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 0
Well-known public paths
- Present / checked
- 0 / 5
Website information
When was lavazza.it registered?
- Domain
- lavazza.it
- Registration status
- Domain registered
- Registered
- 1997-04-17
- Domain age
- 29 years
- Registry status
- ok
Similar sites
What sites are similar to lavazza.it?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.