Traffic
1.4M
+49.51%MoMEstimated monthly visits
1.51M1.01M503.52K0
Global rank
36,183
Country rank · Italy
919
Category rank · Government
12
Average visit duration
04:17
Pages per visit
4.68
Bounce rate
36.13%
Domain age
31 years
Search share
42.5%
Traffic sources
- Direct46.9%
- Search42.5%
- Referrals4.1%
- Generative AI3.0%
- Social2.2%
- Email1.1%
- Display ads0.1%
- Paid search0.1%
- Other0.0%
Regions
- Italy92.4%
- United States1.0%
- Germany0.8%
- Austria0.5%
- Switzerland0.5%
See how istat.it compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- istatBRAND16.95K25.55K66%
- rivalutazione istatBRAND1.89K1.63K116%
- demo istatBRAND1.58K660239%
- codice ateco1.35K5.57K24%
- istat agosto 2026BRAND1.04K1.24K84%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
Unlock ProWebsite information
- Domain
- istat.it
- Registration status
- Domain registered
- Registered
- 1996-01-29
- Domain age
- 31 years
- Registry status
- ok
Similar sites
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.