Website traffic
How much traffic does instagram.com get?
7.61B
+0.21%MoMEstimated monthly visits
8.22B5.48B2.74B0
Global rank
4
Country rank · United States
6
Category rank · Social Networks and Online Communities
3
Average visit duration
08:39
Pages per visit
12.55
Bounce rate
33.43%
Domain rating
100
Domain age
22 years
Search share
23.7%
Sources
Where does instagram.com's traffic come from?
- Direct62.7%
- Search23.7%
- Social8.3%
- Referrals3.2%
- Email1.0%
- Generative AI0.7%
- Display ads0.3%
- Paid search0.1%
- Other0.0%
Regions
Which countries visit instagram.com?
- United States19.8%
- Brazil9.4%
- India6.0%
- United Kingdom3.6%
- Canada3.1%
Search visibility
What keywords send traffic to instagram.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- instagramBRAND239.2M79.45M301%
- ig23.52M15.1M156%
- instagram loginBRAND15.29M6.05M253%
- bookmyshow9.32M2.5M373%
- dolly parton5.27M13.13M40%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
Unlock ProBacklink rank
DR
100
- Public link score
- 9.89 / 10
- Referring domains
- 1,733,161
Site profile
What does instagram.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 618.2 KiB
- Hosting
- FACEBOOK · AS32934
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · -23 days
- LCP
- 1.5 s
- CLS
- 0.00
Page and SEO
- Final URL
- https://www.instagram.com/
- Title
- Cross-origin redirect
- Yes
- Word count
- 0
- Internal / external links
- 0 / 0
- Language
- zh-cn
- H1 / H2
- 0 / 0
- Images missing alt
- 2 / 2
Technology and tracking1 tracking
- Technology clues
- Bootstrap · jQuery · React · PayPal · Bot protection
- Tracking clues
- Google Ads
- External script hosts
- static.cdninstagram.com
- Security headers
- 4 / 6
- HSTS / CSP
- HSTS · CSP
- Alt-Svc
- Set
- Cookie
- 2（Secure 2）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- DKIM selectors
- Not found
- Mail stack
- Proofpoint
- IPv6
- AAAA present
- CAA issuers
- digicert.com
- Site verification TXT
- Adobe · Facebook · Google · Microsoft
- SOA
- a.ns.instagram.com
- NS
- c.ns.instagram.com · d.ns.instagram.com · a.ns.instagram.com · 1 more
- MX
- 10 mxb-00082601.gslb.pphosted.com · 10 mxa-00082601.gslb.pphosted.com · 20 mx0a-00082601.pphosted.com · 1 more
Hosting and networkAS32934
- A
- 57.144.96.34
- AAAA
- 2a03:2880:f313:22:face:b00c:0:4420
- Hosting ASN
- AS32934 · 57.144.96.0/23
- Hosting organization
- FACEBOOK - Facebook, Inc.
- Hosting country
- IE
- BGP announcement
- Yes
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- DigiCert Global G2 TLS RSA SHA256 2020 CA1
- Certificate remaining
- -23 days
- Certificate SAN
- *.instagram.com · *.cdninstagram.com · *.igsonar.com · cdninstagram.com · 2 more
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 0
Well-known public paths
- Present / checked
- 0 / 1
Website information
When was instagram.com registered?
- Domain
- instagram.com
- Registration status
- Domain registered
- Registered
- 6/4/2004
- Registrar
- RegistrarSafe, LLC
- Expires
- 6/4/2034
- Domain age
- 22 years
- DNSSEC
- No
- Registry status
- client delete prohibited · client transfer prohibited · client update prohibited · server delete prohibited
Similar sites
What sites are similar to instagram.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.