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whatsapp.com

whatsapp.com had about 3.68B visits in September 2026, up 0.81% from August; most traffic is direct.

WhatsApp | 安全可靠的免费私密消息和通话

Website traffic

How much traffic does whatsapp.com get?

3.68B

+0.81%MoMEstimated monthly visits
4567893.99B2.66B1.33B0
Global rank

12

Country rank · India

7

Category rank · Social Networks and Online Communities

3

Average visit duration

09:40

Pages per visit

3.53

Bounce rate

62.11%

Domain age

18 years

Search share

17.2%

Sources

Where does whatsapp.com's traffic come from?

  • Direct
    74.1%
  • Search
    17.2%
  • Referrals
    2.9%
  • Email
    2.6%
  • Social
    2.0%
  • Generative AI
    0.8%
  • Display ads
    0.3%
  • Paid search
    0.1%
  • Other
    0.0%

Regions

Which countries visit whatsapp.com?

  • Brazil
    19.7%
  • India
    15.6%
  • Indonesia
    7.4%
  • Mexico
    5.3%
  • Peru
    4.3%

Search visibility

What keywords send traffic to whatsapp.com?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. whatsapp webBRAND124.43M118.15M105%
  2. whatsappBRAND84.68M63.79M133%
  3. wa web7.15M6.49M110%
  4. web whatsappBRAND5.81M5.63M103%
  5. wa3.25M3.16M103%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

What does whatsapp.com show publicly?

  • HTTP 200
  • Email authentication
  • Hosting ASN
HTTP
200
Page size
284.6 KiB
Hosting
FACEBOOK · AS32934
Email authentication
SPF · DMARC reject
TLS
TLSv1.3 · 7 days
Page and SEO
Title
WhatsApp | 安全可靠的免费私密消息和通话
Description
使用 WhatsApp Messenger 与亲友保持联系。WhatsApp 完全免费,可提供简单、安全、可靠的消息传送和通话功能,在世界各地的智能手机上均可使用。
Cross-origin redirect
Yes
Word count
695
Internal / external links
84 / 10
Canonical
https://www.whatsapp.com/
Language
zh-Hans
H1 / H2
1 / 7
Images missing alt
2 / 21
Hreflang
x-default · af · ar · az · bg · bn · ca · cs · 12 more
OG / Twitter
OG
Feed / Manifest / AMP
Manifest
Technology and tracking1 tracking
Technology clues
Bootstrap · jQuery · React · PayPal · Bot protection
Tracking clues
Google Ads
External script hosts
static.whatsapp.net
Social links
x.com · youtube.com · instagram.com · facebook.com · facebook.com
Security headers
0 / 6
Email and DNS securitySet
SPF
Set
DMARC
Set · reject
DKIM selectors
google
Mail stack
Proofpoint
IPv6
AAAA present
CAA issuers
digicert.com
Site verification TXT
Adobe · Facebook · Google · Microsoft
SOA
a.ns.whatsapp.net
NS
d.ns.whatsapp.net. · b.ns.whatsapp.net. · c.ns.whatsapp.net. · 1 more
MX
10 mxa-00082601.gslb.pphosted.com. · 10 mxb-00082601.gslb.pphosted.com. · 20 mx0a-00082601.pphosted.com. · 1 more
Hosting and networkAS32934
A
57.144.45.32
AAAA
2a03:2880:f313:120:face:b00c:0:167
Hosting ASN
AS32934 · 57.144.44.0/23
Hosting organization
FACEBOOK - Facebook, Inc.
Hosting country
IE
BGP announcement
Yes
Reverse DNS
whatsapp-cdn-shv-01-nrt6.fbcdn.net
TLS
TLSv1.3 · Verified
Certificate issuer
DigiCert Global G2 TLS RSA SHA256 2020 CA1
Certificate remaining
7 days
Certificate SAN
DNS:*.whatsapp.net · DNS:*.cdn.whatsapp.net · DNS:*.snr.whatsapp.net · DNS:*.whatsapp.com · 3 more
robots and AI crawling6 disallowed
Robots.txt
200
Global Disallow /
No
AI explicitly disallowed
6
AI explicitly allowed
0
Disallow examples
GPTBot · ClaudeBot · Google-Extended · PerplexityBot · Amazonbot · Applebot-Extended

Website information

When was whatsapp.com registered?

Domain
whatsapp.com
Registration status
Domain registered
Registered
9/4/2008
Registrar
RegistrarSafe, LLC
Expires
9/4/2034
Domain age
18 years
DNSSEC
No
Registry status
client delete prohibited · client transfer prohibited · client update prohibited · server delete prohibited

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.