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facebook.com

Facebook

Website scale

11.68B

+4.49%MoMEstimated monthly visits
56712.69B8.46B4.23B0
Global rank

3

Country rank · United States

3

Category rank · Social Networks and Online Communities

1

Average visit duration

10:22

Pages per visit

12.37

Bounce rate

29.85%

Search share

19.3%

Sources

  • Direct
    67.5%
  • Search
    19.3%
  • Social
    5.9%
  • Email
    3.1%
  • Referrals
    2.7%
  • Display ads
    0.7%
  • Generative AI
    0.7%
  • Paid search
    0.1%

Regions

  • United States
    24.7%
  • Vietnam
    6.0%
  • Philippines
    6.0%
  • Canada
    3.9%
  • United Kingdom
    3.6%

Search visibility

Keyword samples

Estimated visitsMonthly searchesDemand share
  1. facebookBRAND286.19M107.74M266%
  2. fb43.7M19.41M225%
  3. facebook marketplaceBRAND15.66M5.9M265%
  4. facebook loginBRAND11.72M3.76M312%
  5. bookmyshow4.56M2.96M154%

Search footprint

Search footprint

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking terms
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Backlink rank

Global position

#2

Unchanged

2026-07-31

Referring IPs
2,231,947
Referring subnets
473,693
.COM rank
#2

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website scale is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking terms and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.
Data notes