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ing.de

ing.de had about 8.64M visits in September 2026, up 4.49% from August; most traffic is direct.

Willkommen bei Deutschlands beliebtester Bank – ING

Website traffic

How much traffic does ing.de get?

8.64M

+4.49%MoMEstimated monthly visits
78910.36M6.91M3.45M0
Global rank

4,345

Country rank · Germany

172

Category rank · Banking Credit and Lending

3

Average visit duration

06:25

Pages per visit

8.68

Bounce rate

23.61%

Search share

17.7%

Sources

Where does ing.de's traffic come from?

  • Direct
    68.3%
  • Search
    17.7%
  • Paid search
    4.9%
  • Referrals
    2.7%
  • Social
    2.5%
  • Email
    1.9%
  • Display ads
    0.7%
  • Generative AI
    0.6%
  • Other
    0.6%

Regions

Which countries visit ing.de?

  • Germany
    97.5%
  • Oman
    0.6%
  • United States
    0.3%
  • Switzerland
    0.2%
  • Hungary
    0.2%

See how ing.de compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

What keywords send traffic to ing.de?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. ingBRAND169.05K1.15M15%
  2. ing dibaBRAND96.86K88.4K110%
  3. ing diba loginBRAND43.9K42.74K103%
  4. ing loginBRAND28.4K78.07K36%
  5. diba21.76K24.96K87%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

What does ing.de show publicly?

  • HTTP 200
  • Email authentication
  • Hosting ASN
HTTP
200
Page size
56.8 KiB
Hosting
AKAMAI-AS · AS16625
Email authentication
SPF · DMARC reject
TLS
TLSv1.3 · 66 days
Page and SEOSchema 3
Title
Willkommen bei Deutschlands beliebtester Bank – ING
Description
Mit der ING haben Sie Ihre Finanzen immer im Blick - Girokonto, Kredit, Depot, Tagesgeldkonto oder Baufinanzierung: Was darf es sein für Sie?
Cross-origin redirect
Yes
Word count
470
Internal / external links
20 / 0
Canonical
https://www.ing.de/
Language
de
H1 / H2
1 / 6
Images missing alt
2 / 11
Schema
Organization · PostalAddress · WebPage
Feed / Manifest / AMP
Manifest
Technology and tracking1 technologies
Technology clues
Bootstrap
External script hosts
cdn.ing.de
Server
Apache
Security headers
4 / 6
HSTS / CSP
HSTS · CSP
Cookie
1(Secure 1)
Email and DNS securitySet
SPF
Set
DMARC
Set · reject
DKIM selectors
selector1
Mail stack
Microsoft 365
IPv6
No AAAA
CAA issuers
identrust.com · swisssign.com · entrust.net
Site verification TXT
Apple · Facebook · Google · Microsoft
SOA
ns1-228.akam.net
NS
use1.akam.net. · usc2.akam.net. · aus1.akam.net. · 5 more
MX
10 ing-de.mail.protection.outlook.com.
Hosting and networkAS16625
A
23.42.120.99
Hosting ASN
AS16625 · 23.42.112.0/20
Hosting organization
AKAMAI-AS - Akamai Technologies, Inc.
Hosting country
US
BGP announcement
Yes
Reverse DNS
a23-42-120-99.deploy.static.akamaitechnologies.com
TLS
TLSv1.3 · Verified
Certificate issuer
HydrantID Server CA O1
Certificate remaining
66 days
Certificate SAN
DNS:ing.at · DNS:ing.de · DNS:diba.de · DNS:cdn.ing.de · 16 more
robots and AI crawlingHTTP 200
Robots.txt
200
Global Disallow /
No
AI explicitly disallowed
0
AI explicitly allowed
0
Well-known public paths
Present / checked
0 / 5

Website information

Domain
ing.de
Registration status
Domain registered
Registry status
active

Similar sites

What sites are similar to ing.de?

Website reports in the same category, with nearby monthly visits.

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.