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etsy.com

etsy.com had about 465.89M visits in August 2026, up 2.05% from July; the top source is direct.

Etsy - Shop for handmade, vintage, custom, and unique gifts for everyone

Website traffic

How much traffic does etsy.com get?

465.89M

+2.05%MoMEstimated monthly visits
678503.16M335.44M167.72M0
Global rank

65

Country rank · United States

20

Category rank · Marketplace

5

Average visit duration

04:52

Pages per visit

6.23

Bounce rate

40.20%

Domain rating

94

Domain age

23 years

Search share

24.5%

Sources

Where does etsy.com's traffic come from?

  • Direct
    32.6%
  • Search
    24.5%
  • Paid search
    18.3%
  • Social
    8.6%
  • Display ads
    5.9%
  • Referrals
    4.2%
  • Email
    3.7%
  • Other
    1.3%
  • Generative AI
    0.9%

Regions

Which countries visit etsy.com?

  • United States
    57.7%
  • United Kingdom
    7.7%
  • Canada
    4.4%
  • Germany
    3.7%
  • France
    2.7%

Search visibility

What keywords send traffic to etsy.com?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. etsyBRAND15.12M7.77M195%
  2. esty581.17K333.54K174%
  3. etsy loginBRAND157.7K115.91K136%
  4. etsy ukBRAND131.06K53.05K247%
  5. etsy sellerBRAND102.14K82.54K124%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Backlink rank

DR

94

Baidu rank

Site profile

What does etsy.com show publicly?

Partially available
  • Email authentication
  • Hosting ASN
Hosting
FASTLY · AS54113
Email authentication
SPF · DMARC reject
TLS
TLSv1.2 · 59 days
Email and DNS securitySet
SPF
Set
DMARC
Set · reject
DKIM selectors
google · k1 · s1 · s2
Mail stack
Google Workspace
IPv6
No AAAA
Site verification TXT
Adobe · Apple · Atlassian · DocuSign · Facebook · Google · 4 more
SOA
dns1.p03.nsone.net
NS
dns1.p03.nsone.net · ns-1264.awsdns-30.org · dns3.p03.nsone.net · 1 more
MX
50 aspmx3.googlemail.com · 40 aspmx2.googlemail.com · 30 alt2.aspmx.l.google.com · 2 more
Hosting and networkAS54113
A
151.101.193.224 · 151.101.1.224 · 151.101.65.224 · 151.101.129.224
Hosting ASN
AS54113 · 151.101.192.0/22
Hosting organization
FASTLY - Fastly, Inc., US
Hosting country
US
TLS
TLSv1.2 · Verified
Certificate issuer
GlobalSign Atlas R3 DV TLS CA 2025 Q4
Certificate remaining
59 days
Certificate SAN
*.etsystatic.com · api-origin.etsy.com · api.etsy.com · m.etsy.com · 4 more
robots and AI crawlingHTTP 200
Robots.txt
200
Global Disallow /
No
AI explicitly disallowed
0
AI explicitly allowed
16
Well-known public paths1 hits
Present / checked
1 / 5
/.well-known/security.txt
Present
security summary
Contact: https://bugcrowd.com/etsy · Expires: 2027-05-01T04:00:00.000Z · Acknowledgments: https://bugcrowd.com/etsy/hall-of-fame

Website information

When was etsy.com registered?

Domain
etsy.com
Registration status
Domain registered
Registered
2/5/2004
Registrar
MarkMonitor Inc.
Expires
2/5/2027
Domain age
23 years
Registry status
clientDeleteProhibited · clientTransferProhibited · clientUpdateProhibited · serverDeleteProhibited

Similar sites

What sites are similar to etsy.com?

Website reports in the same category, with nearby monthly visits.

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.
Data notes →How estimates are produced →Website traffic sources →Claim, correct or hide this report →