Website traffic
How much traffic does bt.se get?
890.38K
-37.06%MoMEstimated monthly visits
1.71M1.14M569.65K0
Global rank
67,893
Country rank · Sweden
512
Category rank · News and Media
39
Average visit duration
02:48
Pages per visit
2.79
Bounce rate
40.76%
Domain age
27 years
Search share
14.9%
Sources
Where does bt.se's traffic come from?
- Direct79.3%
- Search14.9%
- Social3.8%
- Referrals1.8%
- Email0.3%
- Paid search0.0%
- Generative AI0.0%
- Other0.0%
Regions
Which countries visit bt.se?
- Sweden93.9%
- Bosnia & Herzegovina3.6%
- Germany0.3%
- United Kingdom0.3%
- South Korea0.3%
See how bt.se compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to bt.se?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- bt5.43K310.01K2%
- ica3.45K154.38K2%
- borås tidning2.13K260819%
- elfsborg4303.77K11%
- bt.seBRAND430200215%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does bt.se show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 603.7 KiB
- Hosting
- GOOGLE-CLOUD-PLATFORM · AS396982
- Email authentication
- SPF · DMARC quarantine
- TLS
- TLSv1.3 · 65 days
Page and SEO
- Final URL
- https://www.bt.se/
- Title
- Borås Tidning – Dina lokala nyheter
- Description
- Borås Tidning – dina lokala nyheter
- Cross-origin redirect
- Yes
- Word count
- 2,283
- Internal / external links
- 144 / 16
- Canonical
- https://www.bt.se/
- Language
- sv
- H1 / H2
- 1 / 43
- Images missing alt
- 81 / 81
- OG / Twitter
- OG
- Feed / Manifest / AMP
- Feed
Technology and tracking2 tracking
- Technology clues
- Sentry
- Tracking clues
- Google Tag Manager · Google Ads
- External script hosts
- tracking.bt.se · securepubads.g.doubleclick.net · micro.rubiconproject.com
- Social links
- facebook.com · instagram.com · tiktok.com · se.linkedin.com
- Security headers
- 5 / 6
- HSTS / CSP
- HSTS · CSP
- Alt-Svc
- Set
- Cookie
- 1（Secure 1）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · quarantine
- DKIM selectors
- Not found
- Mail stack
- Google Workspace
- IPv6
- No AAAA
- Site verification TXT
- Adobe · Apple · Facebook · Google · Microsoft
- SOA
- ns-cloud-e1.googledomains.com
- NS
- ns-cloud-e1.googledomains.com. · ns-cloud-e3.googledomains.com. · ns-cloud-e2.googledomains.com. · 1 more
- MX
- 1 smtp.google.com.
Hosting and networkAS396982
- A
- 34.149.169.35
- Hosting ASN
- AS396982 · 34.148.0.0/14
- Hosting organization
- GOOGLE-CLOUD-PLATFORM - Google LLC
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- 35.169.149.34.bc.googleusercontent.com
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- WR3
- Certificate remaining
- 65 days
- Certificate SAN
- DNS:bt.se · DNS:*.bt.se
robots and AI crawling14 disallowed
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- Index · 251
- AI explicitly disallowed
- 14
- AI explicitly allowed
- 0
- Disallow examples
- GPTBot · ChatGPT-User · OAI-SearchBot · ClaudeBot · anthropic-ai · Google-Extended · Bytespider · CCBot · 6 more
Well-known public paths3 hits
- Present / checked
- 3 / 5
- /ads.txt
- Present · 2.2 KiB
- /app-ads.txt
- Present · 1.4 KiB
- /.well-known/security.txt
- Present · 102 B
- security summary
- Contact: mailto:security@bonniernews.se · Expires: 2027-10-01T00:00:00.000Z · Preferred-Languages: en, sv
Website information
When was bt.se registered?
- Domain
- bt.se
- Registration status
- Domain registered
- Registered
- 2000-02-07
- Registrar
- Abion AB
- Domain age
- 27 years
- Registry status
- ok
Similar sites
What sites are similar to bt.se?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.