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britannica.com

britannica.com had about 27.86M visits in August 2026, up 2.92% from July; most traffic is search.

Encyclopedia Britannica | Britannica

Website traffic

How much traffic does britannica.com get?

27.86M

+2.92%MoMEstimated monthly visits
67830.09M20.06M10.03M0
Global rank

2,295

Country rank · United States

1,146

Category rank · Dictionaries and Encyclopedias

6

Average visit duration

01:59

Pages per visit

2.15

Bounce rate

66.62%

Domain age

31 years

Search share

67.4%

Sources

Where does britannica.com's traffic come from?

  • Search
    67.4%
  • Direct
    22.0%
  • Referrals
    6.8%
  • Social
    1.8%
  • Generative AI
    1.2%
  • Email
    0.6%
  • Display ads
    0.2%
  • Paid search
    0.0%
  • Other
    0.0%

Regions

Which countries visit britannica.com?

  • United States
    47.8%
  • Philippines
    5.8%
  • India
    5.7%
  • Australia
    5.4%
  • United Kingdom
    4.7%

Search visibility

What keywords send traffic to britannica.com?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. x695.95K31.44M2%
  2. youtube371.05K317.18M0%
  3. twitter321.6K36.98M1%
  4. facebook258K107.06M0%
  5. iran178.41K3.76M5%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

Full keyword rankings are a Pro feature

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Baidu rank

Site profile

What does britannica.com show publicly?

Partially available
  • Email authentication
  • Hosting ASN
Hosting
AMAZON-AES · AS14618
Email authentication
SPF · DMARC reject
TLS
TLSv1.2 · 110 days
Email and DNS securitySet
SPF
Set
DMARC
Set · reject
DKIM selectors
Not found
IPv6
No AAAA
Site verification TXT
Facebook · Google
SOA
ns-243.awsdns-30.com
NS
ns-1050.awsdns-03.org. · ns-1567.awsdns-03.co.uk. · ns-243.awsdns-30.com. · 1 more
Hosting and networkAS14618
A
13.216.86.198 · 100.50.175.67
Hosting ASN
AS14618 · 13.216.0.0/13
Hosting organization
AMAZON-AES - Amazon.com, Inc.
Hosting country
US
BGP announcement
Yes
Reverse DNS
ec2-13-216-86-198.compute-1.amazonaws.com
TLS
TLSv1.2 · Verified
Certificate issuer
Amazon RSA 2048 M04
Certificate remaining
110 days
Certificate SAN
DNS:*.britannica.com · DNS:britannica.com
robots and AI crawlingHTTP 200
Robots.txt
200
Global Disallow /
No
AI explicitly disallowed
0
AI explicitly allowed
0
Well-known public paths2 hits
Present / checked
2 / 5
/app-ads.txt
Present · 6.1 KiB
/ads.txt
Present · 16.2 KiB

Website information

When was britannica.com registered?

Domain
britannica.com
Registration status
Domain registered
Registered
6/14/1995
Registrar
CSC Corporate Domains, Inc.
Expires
6/13/2027
Domain age
31 years
DNSSEC
No
Registry status
client transfer prohibited

Similar sites

What sites are similar to britannica.com?

Website reports in the same category, with nearby monthly visits.

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.
Data notes →How estimates are produced →Website traffic sources →Claim, correct or hide this report →