Traffic
249.13K
+5.46%MoMEstimated monthly visits
269.06K179.37K89.69K0
Global rank
201,162
Country rank · United Kingdom
9,988
Category rank · Groceries
84
Average visit duration
00:58
Pages per visit
1.94
Bounce rate
48.41%
Domain age
30 years
Search share
36.2%
Traffic sources
- Search36.2%
- Direct17.3%
- Referrals13.2%
- Paid search11.9%
- Display ads7.0%
- Email6.5%
- Social5.9%
- Generative AI2.0%
- Other0.1%
Regions
- United Kingdom67.3%
- United States4.8%
- Vietnam2.1%
- Georgia1.9%
- Germany1.9%
See how brita.co.uk compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- brita water filterBRAND4.82K23.78K20%
- britaBRAND1.83K66.46K3%
- brita filterBRAND1.67K25.87K7%
- larq85028.01K3%
- britta7506.91K11%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
Unlock ProSite profile
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 363.7 KiB
- Hosting
- MICROSOFT-CORP-MSN-AS-BLOCK · AS8075
- Email authentication
- SPF
- TLS
- TLSv1.3 · 156 days
Page and SEOSchema 4
- Final URL
- https://www.brita.co.uk/
- Title
- BRITA water filter | BRITA®
- Description
- BRITA: Water filters for great tasting water and reduced limescale build-up. Find the right one for your water wants and needs. Learn more.
- Cross-origin redirect
- Yes
- Word count
- 812
- Internal / external links
- 71 / 7
- Canonical
- https://www.brita.co.uk/
- Language
- en
- H1 / H2
- 1 / 7
- Images missing alt
- 0 / 55
- Schema
- ContactPoint · Organization · SearchAction · WebSite
- Hreflang
- en-gb
- OG / Twitter
- OG · Twitter
Technology and tracking2 tracking
- Technology clues
- jQuery · Angular · PayPal · Bot protection
- Tracking clues
- Google Tag Manager · Google Analytics
- External script hosts
- googletagmanager.com · cdn.brita.net
- Social links
- facebook.com · instagram.com · youtube.com · linkedin.com
- Server
- nginx
- Security headers
- 1 / 6
- HSTS / CSP
- CSP
- Cookie
- 1（Secure 0）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Not found
- DKIM selectors
- selector1 · selector2
- Mail stack
- Microsoft 365
- IPv6
- No AAAA
- Site verification TXT
- Facebook · Microsoft
- SOA
- udns1.cscdns.net
- NS
- udns1.cscdns.net. · udns2.cscdns.uk.
- MX
- 5 brita-co-uk.mail.protection.outlook.com.
Hosting and networkAS8075
- A
- 52.166.70.58
- Hosting ASN
- AS8075 · 52.160.0.0/11
- Hosting organization
- MICROSOFT-CORP-MSN-AS-BLOCK - Microsoft Corporation
- Hosting country
- US
- BGP announcement
- Yes
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- Corporation Service Company RSA OV SSL CA 2
- Certificate remaining
- 156 days
- Certificate SAN
- DNS:*.brita.co.uk · DNS:brita.co.uk
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- URL set · 95
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 16
Well-known public paths
- Present / checked
- 0 / 5
Website information
- Domain
- brita.co.uk
- Registration status
- Domain registered
- Registered
- 1996-12-30
- Registrar
- CSC Corporate Domains, Inc
- Expires
- 2026-12-30
- Domain age
- 30 years
- DNSSEC
- No
- Registry status
- client transfer prohibited
Similar sites
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.