Website traffic
How much traffic does boots.com get?
26.1M
-1.75%MoMEstimated monthly visits
28.97M19.31M9.66M0
Global rank
1,671
Country rank · United Kingdom
68
Category rank · E-commerce and Shopping
1
Average visit duration
03:33
Pages per visit
4.24
Bounce rate
49.86%
Domain age
31 years
Search share
38.8%
Sources
Where does boots.com's traffic come from?
- Search38.8%
- Paid search19.7%
- Direct19.5%
- Display ads5.7%
- Email5.0%
- Referrals4.1%
- Other4.0%
- Social2.5%
- Generative AI0.6%
Regions
Which countries visit boots.com?
- United Kingdom88.8%
- United States3.1%
- United Arab Emirates0.5%
- Ireland0.4%
- Canada0.4%
See how boots.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to boots.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- bootsBRAND1.08M575.32K187%
- boots ukBRAND74.27K30.82K241%
- skincare routine34.78K1.78M2%
- boots pharmacyBRAND33.12K9.28K357%
- hair dryer review19.26K1.76M1%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does boots.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Indexing
- noindex
- Page size
- 6.0 KiB
- Hosting
- INCAPSULA · AS19551
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 63 days
Page and SEOnoindex
- Final URL
- https://www.boots.com/
- Cross-origin redirect
- Yes
- Word count
- 110
- Internal / external links
- 0 / 1
- Noindex
- Yes
- H1 / H2
- 1 / 0
- Images missing alt
- 0 / 0
Technology and tracking
- Security headers
- 0 / 6
- Cookie
- 1（Secure 0）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- DKIM selectors
- selector1
- IPv6
- No AAAA
- CAA issuers
- amazon.com · amazonaws.com · digicert.com · sectigo.com
- Site verification TXT
- Adobe · Apple · Atlassian · Google
- SOA
- ns1.netnames.net
- NS
- ns1.netnames.net. · ns2.netnames.net. · ns5.netnames.net. · 1 more
- MX
- 1 mx1.wba.c3s2.iphmx.com. · 1 mx2.wba.c3s2.iphmx.com.
Hosting and networkAS19551
- A
- 45.60.101.206 · 45.60.11.206
- Hosting ASN
- AS19551 · 45.60.101.0/24
- Hosting organization
- INCAPSULA - Incapsula Inc
- Hosting country
- US
- BGP announcement
- Yes
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- Sectigo Public Server Authentication CA OV R36
- Certificate remaining
- 63 days
- Certificate SAN
- DNS:www.boots.com · DNS:app.boots.com · DNS:boots.com · DNS:boots.ie · 8 more
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- Index · 4
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 0
Well-known public paths
- Present / checked
- 0 / 5
Website information
When was boots.com registered?
- Domain
- boots.com
- Registration status
- Domain registered
- Registered
- 1995-06-06
- Registrar
- CSC Corporate Domains, Inc.
- Expires
- 2027-06-05
- Domain age
- 31 years
- DNSSEC
- No
- Registry status
- client transfer prohibited · server delete prohibited · server transfer prohibited · server update prohibited
Similar sites
What sites are similar to boots.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.