Website traffic
How much traffic does booking.com get?
584.03M
-15.83%MoMEstimated monthly visits
749.38M499.59M249.79M0
Global rank
41
Country rank · United States
111
Category rank · Accommodation and Hotels
3
Average visit duration
06:59
Pages per visit
7.57
Bounce rate
28.14%
Domain age
28 years
Search share
14.4%
Sources
Where does booking.com's traffic come from?
- Other42.3%
- Direct17.3%
- Paid search15.8%
- Search14.4%
- Social4.2%
- Email3.5%
- Referrals1.5%
- Display ads0.6%
- Generative AI0.4%
Regions
Which countries visit booking.com?
- United States10.6%
- United Kingdom7.5%
- Italy6.6%
- Germany6.4%
- France5.9%
See how booking.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to booking.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- bookingBRAND11.62M8.4M138%
- hotel booking siteBRAND573.19K1.75M33%
- booking.comBRAND465.51K437.47K106%
- booking comBRAND433.25K356.31K122%
- booking .comBRAND427.67K287.09K149%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
Unlock ProSite profile
What does booking.com show publicly?
- HTTP 202
- Email authentication
- Hosting ASN
- HTTP
- 202
- Page size
- 2.0 KiB
- Hosting
- AMAZON-02 · AS16509
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 196 days
Page and SEO
- Final URL
- https://booking.com/
- Cross-origin redirect
- No
- Word count
- 0
- Internal / external links
- 0 / 0
- Language
- en
- H1 / H2
- 0 / 0
- Images missing alt
- 0 / 0
Technology and tracking
- External script hosts
- d8c14d4960ca.fe9b9059.ap-northeast-1.token.awswaf.com
- Server
- CloudFront
- Security headers
- 1 / 6
- HSTS / CSP
- HSTS
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- MTA-STS / BIMI
- BIMI
- DKIM selectors
- s1 · s2
- Mail stack
- Proofpoint
- IPv6
- No AAAA
- Site verification TXT
- Adobe · Apple · Atlassian · Canva · DocuSign · Google · 2 more
- SOA
- ns-1288.awsdns-33.org
- NS
- ns-1288.awsdns-33.org. · ns-1959.awsdns-52.co.uk. · ns-508.awsdns-63.com. · 1 more
- MX
- 10 mxa-0032a201.gslb.pphosted.com. · 10 mxb-0032a201.gslb.pphosted.com.
Hosting and networkAS16509
- A
- 3.173.254.24 · 3.173.254.21 · 3.173.254.26 · 3.173.254.64
- Hosting ASN
- AS16509 · 3.173.254.0/24
- Hosting organization
- AMAZON-02 - Amazon.com, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- server-3-173-254-24.nrt12.r.cloudfront.net
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- DigiCert Global G2 TLS RSA SHA256 2020 CA1
- Certificate remaining
- 196 days
- Certificate SAN
- DNS:*.booking.com · DNS:booking.com
robots and AI crawlingHTTP 202
- Robots.txt
- 202
- Sitemap
- Discovered
Well-known public paths1 hits
- Present / checked
- 1 / 5
- /.well-known/security.txt
- Present · 139 B
- security summary
- Contact: https://hackerone.com/bookingcom · Contact: mailto:appsecurity@booking.com · Expires: 2025-12-31T23:00:00.000Z
Website information
When was booking.com registered?
- Domain
- booking.com
- Registration status
- Domain registered
- Registered
- 1998-04-17
- Registrar
- MarkMonitor Inc.
- Expires
- 2027-04-16
- Domain age
- 28 years
- DNSSEC
- No
- Registry status
- client delete prohibited · client transfer prohibited · client update prohibited · server delete prohibited
Similar sites
What sites are similar to booking.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.